- Tim Cook placed big bets on the Vision Pro and Apple Intelligence in 2024.
- iPhone sales are flattening, prompting Apple to search for new revenue drivers.
- However, early signs suggest Apple’s bets on the two futuristic technologies are struggling.
When Tim Cook joined Apple in the late nineties, he would have had little idea he’d be leading two of its most momentous bets as CEO more than a quarter century later: the Vision Pro and Apple Intelligence.
Their stuttering starts, however, have thrown the success of the high-stakes moves into question — and given Cook an uphill battle to turn them around in 2025.
Vision Pro, a huge bet on a world of headset wearers enthralled by virtual and augmented reality, has received a tepid…