will.i.am Rolls Out Audio Product Line With LG and Appoints Jason Derulo To Key Role At FYI.AI

One of pop culture’s most tech-savvy musical acts, will.i.am has once again introduced a profound innovation to the masses.

will.i.am has recently partnered with LG Electronics to launch a new line of Bluetooth speakers and earbuds under the brand name “xboom by will.i.am.” Each product is meticulously calibrated by the Black Eyed Peas artist, who has been named the “Experiential Architect” of LG’s xboom brand. The products deliver a unique sound, characterized by will.i.am’s signature use of balanced warm tones.

Lee Jeong-seok, who heads the audio business division at LG Media Entertainment Solution Company…