ON THE PHONE: Forget about getting the best shot of Jacquemus’ Jan. 26 show on your phone.
The brand has announced it will team up with Apple to capture “La Croisière,” its upcoming Paris Fashion Week coed runway show, using the camera system on the iPhone 16 Pro Max device.
More from WWD
In a teaser shared on Instagram that drew thousands of likes in the space of five minutes, a robotized arm holding a smartphone can be seen rolling closer to a dress form to capture up-close shots of a black dress as it spins.
This pairing between Jacquemus and Apple “exemplifies the fusion of fashion and technology, captivating audiences globally,” the brand said in a statement, promising…