Beats announces the highly anticipated Powerbeats Pro 2, available to purchase globally now at Apple.com. To launch the ultimate fitness earphones, the brand assembles three of the world’s biggest sports icons – LeBron James, Lionel Messi and Shohei Ohtani – for a chilling new campaign titled “Listen to Your Heart.”
Narrated by hip-hop icon RZA, the unprecedented campaign highlights the powerful connection between passion, performance and heart. As they each embark on their respective journeys, the three extraordinary athletes push the limits of greatness, driven by one unifying force: their hearts. As the spot builds, we witness their relentless pursuit of excellence, where the heartbeat symbolizes determination, focus and the will to overcome challenges.
Powerbeats…