Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation.
Retailers can now test adding creative assets including text, image, and video to feed-only campaigns through a beta programme available to interested advertisers. This can provide better insights to advertisers on which visuals would work best for key audiences.
The aim of the new capabilities is to help advertisers create and use more assets that resonate with their audience. Advertisers can now use generative AI (genAI) to create more lifestyle images including of adults.
Text prompts can be used to generate lifestyle imagery—such as ‘a person…