Rosé has long been the drink of choice for sunseekers in St Tropez and après-ski party-goers in Courchevel. But while it’s still synonymous with beach clubs and bottles on ice, Château d’Esclans isn’t on a mission to rewrite the script—just to offer premium rosé as an option for those who want it.

If you think rosé, you might think of magnums sprayed across the dancefloor at La Folie Douce, or endless glasses poured along the Riviera by those wanting a quick route to tipsiness under the Mediterranean sun. It’s not exactly a category steeped in the reverence afforded to Burgundy or Bordeaux. But one producer that has undeniably reshaped perceptions is Château d’Esclans—the house…