“Snow White” looks like a bad (or poisoned) apple for Disney. But looks can be deceiving.
After a less-than-storybook start, the controversy-plagued remake of Disney’s first princess movie stumbled in its second weekend. Subpar reviews and political backlash weighed on “Snow White,” which pulled in a paltry $14 million, a third of its domestic opening. With $143 million in global sales, the $270 million film (not counting its marketing budget) faces a steep road to profitability.
Fortunately for Disney, box-office analysts noted that ticket sales are only part of the picture.
Although “Snow White” will almost certainly lose money in theaters, that doesn’t…