Generative artificial intelligence could take years off the time between identifying public health risks and launching impactful mass media campaigns.
A University of Queensland study revealed AI-generated vaping awareness ads co-designed with young people, were perceived as equally or more effective than advertisements created by official health agencies.
Associate Professor Gary Chung Kai Chan from UQ’s National Centre for Youth Substance Use Research said 600 people aged 16-25 from across Australia took part in the study examining ads aimed at reducing youth vaping.
Mass media campaigns have been vital in shifting population health behavior.
But developing effective campaigns are time consuming and there’s often a critical time lag between the surfacing of the problem and a health agency’s…