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Adobe announced media- and entertainment-specific AI partnerships with a range of Hollywood talent agencies, visual-effects studios, film schools, production companies and directors through a new product that it calls Firefly Foundry.
The partnerships will work with Adobe’s in-house engineers and nearly three-year-old Firefly AI model to build bespoke AI tools to create video from organizations’ in-house assets for everything from feature-length film shoots to short-form marketing and social-media posts.
The company said the partnerships will allow it to further hone Foundry, which it said allows companies to “collaborate directly with Adobe engineers and scientists to create brand-specific generative…