By Ram Anand
(Bloomberg) – The drive up to Bloopy Durians’ orchard isn’t for ordinary cars. The narrow, rutted track snakes across the remote hills of central Malaysia, taking visitors through sticky heat and dense trees.
But the rough journey is as much the point as the destination. Some tourists, like Harliandy Salim from Indonesia, have made the trip several times. “We have durians in Indonesia too, but the taste is not the same,” said Salim, 43, who brought his family along in January to share the experience.
Malaysia is betting that adventures like this can underpin its push to attract more tourists, as authorities roll out the Visit Malaysia 2026 campaign. After a…