Apple Music and TikTok have announced an exclusive partnership to give TikTok users more music listening options on the short-form app than ever before.
This includes a feature called “Play Full Song” that allows TikTok users with Apple Music accounts to play entire songs on the social app — and the streams from those plays acts just like a regular stream on Apple Music would, including providing the same royalty payment. Users can also swipe through a vertical social feed solely designed for song discovery, and artists can host listening parties on TikTok, allowing them to promote new music and connect with fans where they are already scrolling.
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