Gut health industry – summary
- Global gut health market now exceeds $71bn dollars worldwide
- Category expected to surpass $105bn by 2030
- Brands shift from gut health language towards clearer functional ingredient messaging
- Younger consumers drive proactive wellness habits and fuel category diversification
- Manufacturers gain opportunities through science-backed claims and advanced product innovation
The gut health industry is booming.
Fuelled by rapid advances in microbiome science, growing interest in preventative wellness, and a wave of investment across food, nutrition and therapeutics, the category has surged past $71bn (€61bn) and is on track to clear $105bn by the end of the decade (Markets and Markets).
And the sector’s success is clear to see. Sales of functional foods and gut‑friendly drinks continue to climb,…