This article first appeared on GuruFocus.
Alphabet (NASDAQ:GOOG) is moving deeper into the evolving wearable fitness market, with Google developing a screenless fitness band under its Fitbit brand that could be released later this year, according to a person familiar with the matter. The device is expected to follow a hybrid model, charging for hardware while also requiring a paid subscription to unlock additional functionality, aligning with how newer screenless wearables operate. The band is described as a gray cloth design with orange lining and appears visually similar to existing screenless devices, suggesting Google may be positioning the product toward continuous health tracking rather than traditional smartwatch use cases.
The product appears closely…