On Wednesday, SoulCycle announced its new partnership with Antwerp-based lifestyle earplug company Loop.
With more than 17dB of hearing protection, Loop is helping riders enjoy every beat and is the “ultimate” wellness accessory for rides and more. Moreover, this also marks the Belgian brand entering into the group fitness space — with the intersection of performance and long-term health. And through this partnership, Loop said it’s bringing its mission to the studio and making hearing protection a part of music, movement and culture.
Founded on the idea that everyone should be able to “live life at their own volume — regardless of their environment,” the hearing protection provides for a wide range of usage including performance, recovery,…