WD has relaunched the G-DRIVE brand as the single identity for its external storage products aimed at professional content creators, replacing the SanDisk Professional name across the range.
The change brings desktop drives, portable drives and multi-bay RAID systems under one label. The products are designed for workflows in high-resolution photography, video production, graphic design and audio.
Products currently branded as SanDisk Professional are expected to transition to G-DRIVE by the end of the month. New units carrying G-DRIVE branding have already started shipping.
The move follows Western Digital’s separation into a standalone hard disk drive company in early 2025. The business continues to sell HDD products under several labels, including WD Gold for…