It might feel like AI data center overspending means consumers have little power to influence major hardware companies, but in Japan, AMD GPU prices have fallen by as much as 20% because people aren’t buying them, TechPowerUp reports.
In data gathered by Gaz:Log, we can see large price spikes in December 2025, when the cards rose by as much as 40%, prompting gamers to rebel. It seems there is a limit to what people are willing to pay, so sales fell off, and the reduced demand has led retailers to lower prices.
This is just one market and one set of tracked cards, but it does suggest a breaking point for buyers and that retailers won’t sit on old stock without adjusting prices to reflect demand.
Prices for the top AMD graphics cards haven’t come down…