WHISKAS NZ lets cats order their own dinner with Uber Eats ‘Pocket Dial’ launch via AMV BBDO – Campaign Brief

Cat owners across New Zealand can collectively breathe a sigh of relief today, thanks to a world-first partnership between Whiskas and Uber Eats, created by AMV BBDO, that finally lets cats do what they’ve been trying to do all along – order dinner. Whiskas ‘Pocket Dial’ is a limited-edition button that lets hungry cats order dinner with a tap of the paw.

New research commissioned by Whiskas shows feeding anxiety is real among Kiwi cat parents, with 44% admitting they feel guilty or confused they may not always be meeting their cat’s hunger needs. Almost…