12/20/2022, 7383 characters
FRAMINGHAM, Mass., April 2 /PRNewswire/ — The all-new, all-electric Volvo EX90 is available with premium sound from Bose
FRAMINGHAM, Mass., Dec. 20, 2022 /PRNewswire/– Bose today announced its first sound system for Volvo Cars, which will showcase the power of Bose sound in the all-new, all-electric Volvo EX90. The Volvo EX90, due to launch in early 2024, marks the start of a new collaboration between Bose and Volvo Cars that will expand to other models in the years to come.
By offering Bose as one of its enhanced sound options, Volvo Cars can deliver its customers the legendary sound performance that Bose automotive systems have been known for for 40 years. And as the industry pioneer in factory-installed premium sound systems, Bose is now bringing its extensive portfolio of OEM partners to one of the world’s most respected car brands.
“Working with Volvo Cars is an important milestone for us,” said Peter Kosak, senior vice president and head of automotive at Bose. “We share many common traits, from our long-standing commitment to delivering amazing consumer experiences to our intense Focused on getting every detail just right, Bose is excited to bring our shared passions to the next generation of Volvo customers.”
“The new Volvo EX90 marks a new era for Volvo Cars as we chart a clear course towards premium quality and a fully electric future,” said Javier Varela, Deputy CEO and Chief Operating Officer of Volvo Cars. “Bose is a important part of this development and we are delighted to be working with their audio experts to provide our customers with an even more enjoyable experience.”
Bose sound system for the Volvo EX90
The new Volvo EX90 is a versatile and stylish all-electric family vehicle that combines groundbreaking technologies and connectivity with unrivaled safety, comfort and modern aesthetics. The available 14-speaker Bose sound system offers drivers and passengers of the Volvo EX90 a first-class interior driving experience.
Bose and Volvo Cars engineers worked closely together to adapt the sound system to the unique interior of the Volvo EX90. Additionally, the system was engineered through a new software-assisted Bose proprietary tuning approach called Perceptual Sound Rendering (PSR), which gives systems engineers more freedom and flexibility to precisely tune audio performance for any interior seating position.
Rather than tuning from one speaker to the next, PSR allows engineers to holistically tune the entire system to achieve the desired performance goal. With PSR, music reproduction is even more precise, vivid, lifelike and closer to the artist’s intention.
The Bose system also features the latest generation of sophisticated digital signal processing, Centerpoint 360, which delivers a more immersive surround sound experience than ever before.
Additional features of the Bose sound system for the Volvo EX90 include:
* SurroundStage technology that balances audio performance and puts each listener at the center of the music experience, no matter where they are in the vehicle.
* BassSync technology that ensures more accurate low-frequency performance and sounds the same as the original recording.
* AudioPilot 3 noise cancellation technology that monitors all sources of persistent background noise and automatically adjusts the music signal for a more consistent and enjoyable listening experience.
Bose sound systems are designed for consumers who love music and appreciate quality craftsmanship and careful design. This is an ideal combination for Volvo Cars customers – both long-time loyal customers and new customers of the brand.
More information about the Volvo EX90 and the available Bose sound system will be announced in the coming months, just before the car goes into production.
About Bose Automotive Systems
In the early 1980s, Bose engineers created the world’s first premium factory-installed automotive sound systems. Unlike traditional or after-market automotive systems, Bose systems were designed for specific vehicles and tuned for specific vehicles – transforming the industry. Since then, Bose has developed proprietary loudspeaker designs, advanced amplification and signal processing technologies, exclusive analysis and design tools, and technologies for controlling the sound environment inside vehicles – all based on a heritage of research and engineering. Today, Bose automotive systems are recognized worldwide as the industry benchmark for performance and customer satisfaction, and independent research in several regions of the world confirms Bose as the leading choice of automotive customers.
About Bose Corporation
Bose is world-renowned for its premium audio solutions for the home, on the road and in the car. Since its inception in 1964 by Dr. Amar Bose, the company is dedicated to delivering amazing audio experiences through innovation. Its passionate collaborators – engineers, researchers, music lovers and dreamers – are dedicated to the belief that sound is the most powerful force in the world, with the ability to transform, transport and make us feel alive. For nearly 60 years, this belief has driven us to create iconic products that are transforming the way people listen to music.
Information about the Volvo Car Group
Volvo Cars was founded in 1927. Today it is one of the most well-known and respected car brands in the world, selling to customers in more than 100 countries. Volvo Cars is listed on the Nasdaq Stockholm Stock Exchange under the ticker symbol “VOLCAR B”.
Volvo Cars aims to give customers the freedom to move personally, sustainably and safely. This is reflected in its ambition to become an all-electric vehicle manufacturer by 2030 and its commitment to continually reducing its carbon footprint, with the goal of being a carbon-neutral company by 2040.
In December 2021, Volvo Cars employed around 41,000 full-time employees. The corporate headquarters, product development, marketing and administrative functions of Volvo Cars are mainly located in Gothenburg, Sweden. Volvo Cars production facilities are located in Gothenburg, Ghent (Belgium), South Carolina (USA), Chengdu, Daqing and Taizhou (China). The company also has research and development centers in Gothenburg, Camarillo (USA) and Shanghai (China).
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