Damm has bought the brewery Eagle Brewery (Bedford, England), so far from Carlsberg Marston’s Brewing Company (CMBC), becoming the second Damm factory abroad, reports this Monday in a statement. The plant, opened in 1976, can produce a million hectoliters a year (mainly draft beer), is 90 kilometers from London and 120 from Birmingham (the most populous cities in England), and its 67 employees they go to the Damm staff in the country.
In this way, the company wants to strengthen its presence in one of its main foreign markets, within a “solid internationalization strategy”: the 30% of its activity is in the foreign market y its brands are in more than 130 countries. Damm began producing abroad in 2009, when it bought the plant of the Portuguese brewer Cintra in Santarém (Portugal).
Over 10,000 UK hospitality businesses
The executive president of Damm, Demetrio Carceller Arcehas highlighted that the new purchase will help drive brand growth in the United Kingdom, “a key market for the company’s international growth”: Damm products are in more than 10,000 hospitality businesses Britisha figure that is expected to increase.
At the end of the 1980s, Damm landed in the United Kingdom “taking advantage of the pull” of its brands among British tourism, and since then it has gained a foothold: today it offers a range of beers, including Estrella Damm, Inedit, Daura, Free Damm, Free Damm Lemon, Free Damm Tostada, Complot, Damm Lemon, the special edition Christmas Beer and the new Malaga Victoria. CMBC CEO, Paul Daviescelebrated the fact that it is the first Damm brewery outside continental Europe: “We are pleased to be able to share the news of our agreement with our partner Damm”, he said, adding that CMBC will support the Eagle Brewery team during the transition.