Else Nutrition Holdings Inc.: Else Nutrition signs a new agreement with Rouses Markets to offer its products in 65 new locations in the southern United States

Else Nutrition Holdings Inc. signs a new agreement with Rouses Markets to offer its products in 65 new locations in the southern United States

Following the successful launch of Toddler Nutrition products, the company continues to expand with plant-based shakes for children in Louisiana, Mississippi and Alabama.

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VANCOUVER, BC, APRIL 14, 2022 — Else Nutrition Holdings Inc. (BABY) (BABYF) (0YL.F) (Else or the Company), a plant-based baby, toddler and toddler nutrition company, announced today that Following the successful launch and strong performance of Else Toddler Nutrition, Rouses Markets has added two more products – Else Plant-Based Kids Shakes in chocolate and vanilla flavors. The products are now available at all of Rouses’ 65 locations and reinforce the company’s presence in the range offered by adding the Clean Label certified and 100 percent plant-based food to the children’s segment. This is the first retail partner to stock both the infant and children’s product and the launch will be supported by promotional materials and a full page ad in Rouse’s magazine.

Else Complete Nutrition Shakes for Kids are nutrient dense, dairy, soy and gluten free, and contain 50 percent less sugar than other options on the market. The products consist of wholesome organic ingredients, including organic almonds, buckwheat and tapioca, which make up over 90 percent of the ingredients. This line of products is specifically designed to encourage children’s growth and development.

Since the launch of its complete plant-based toddler food, which won the Good Housekeeping Parenting Award in 2021, the brand has received overwhelming reviews and reviews from moms. In addition, Else’s infant formula was named Best Milk Substitute at the World Plant-Based Expo in December 2021 and was also a finalist in the Nexty Awards at Expo West 2022.

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Über Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company specializing in the development of innovative, healthy and plant-based food and nutrition products for babies, toddlers, children and adults. The company’s revolutionary plant-based, soy-free formula is a healthy alternative to traditional dairy products. Else Nutrition (formerly INDI) received the Best Health and Diet Solutions Award at the Global Food Innovation Summit in Milan in 2017. Else’s complete plant-based food for toddlers recently made it to number one bestseller on Amazon in the baby and toddler food category. The company recently received the World Plant-Based Award for “Best Dairy Substitute” at the World Plant-Based Expo in New York in late 2021. Holding company Else Nutrition Holdings Inc. is a publicly traded company trading on the TSX Venture Exchange under the symbol BABY, and also trades on the QX segment of the OTC market in the United States under the symbol BABYF and on the Frankfurt Stock Exchange under the symbol BABYF 0YL is listed. Else’s management team includes top executives from leading baby food companies. Many of the Else Advisory Board members have previously held senior management positions at companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading baby food companies. Some of them are currently in various capacities at leading medical centers and academic institutions such as Boston Children’s Hospital, Harvard Medical School Pediatrics in the United States, Tel Aviv University, Schneider Children’s Medical Center of Israel, Rambam Medical Center and the Technion in Israel and the Brussels University Hospital in Belgium.

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For more information visit the elsenutrition.com website or follow @elsenutrition on Facebook and Instagram.

Investor Relations Contact:

Lytham Partners, LLC

Mr Ben Shamsian

New York | Phoenix

E: shamsian@lythampartners.com

T: 646-829-9701

TSX Venture Exchange

The TSX Venture Exchange and its regulatory bodies (referred to in the policies of the TSX Venture Exchange as Regulation Services Providers) accept no responsibility for the adequacy or accuracy of this release.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains statements that may be deemed “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are usually identified by words such as will or similar expressions. Forward-looking statements in this press release include statements regarding anticipated filing dates for the Company’s financial documents. Such forward-looking statements reflect management’s current estimates, beliefs and assumptions based on current conditions and expected future developments and other factors that management believes are reasonable under the circumstances. There can be no assurance that the foregoing will prove to be correct. Forward-looking statements in this press release assume, among other things, the expectation that there will be no supply chain disruptions or outages as a result of COVID-19 and that the manufacturing, brokerage and supply logistics agreement with the Company will not be terminated. Actual results could differ materially from the estimates, views and assumptions expressed or implied by the forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company undertakes no obligation to revise or update any such forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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