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● TRACKER Updated 22d ago · 6 sources tracked

3 new limited-time Oreo cookies hit stores today. See the flavors

Oreo released three limited-time cookie flavors today as part of a "Twist, Lick, Vote" campaign. One of the new offerings is Chicken & Waffles. This initiative allows consumers to taste and vote for a flavor that may return in 2027. The rollout uses a strategy of scarcity to generate consumer interest. While the company has launched three distinct options, the full list of flavors has not been detailed across all reports.

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  • ✓ Oreo released three new limited-time cookie flavors today.
  • ✓ The new flavors are part of a campaign called Twist, Lick, Vote.
🛡️ Source Corroboration: 6 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

Oreo launched three limited-time flavors under the Twist, Lick, Vote campaign.

Live updates

  1. Oreo Launches Three Limited-Edition Flavors for Voting Campaign

    Oreo released three limited-time cookie flavors today as part of a "Twist, Lick, Vote" campaign. One of the new offerings is Chicken & Waffles. This initiative allows consumers to taste and vote for a flavor that may return in 2027. The rollout uses a strategy of scarcity to generate consumer interest. While the company has launched three distinct options, the full list of flavors has not been detailed across all reports.

    Why it matters

    The company is using a scarcity-based marketing approach to turn snack consumption into a theatrical event. This campaign serves as a selection process for a future product comeback.

    What is confirmed

    • Oreo released three new limited-time cookie flavors today.
    • The new flavors are part of a campaign called Twist, Lick, Vote.

    Still unconfirmed

    • The campaign will determine a comeback flavor for 2027.

    What to watch next

    • Disclosure of the remaining two limited-time flavors
    • Announcement of the winning 2027 comeback flavor
    Sources used for this update (6)
    1. USA Today — 3 new limited-time Oreo cookies hit stores today. See the flavors
    2. Sporked — We Got An Early Taste Of Chicken & Waffles OREOs
    3. WFMZ.com — 69 News 4 p.m. crew taste tests contenders for Oreo's 2027 comeback flavor
    4. BakeryAndSnacks.com — Oreo, Pringles and Pepperidge Farm turn scarcity into snack theatre
    5. Inside FMCG — Oreo drops three new flavours in ‘Twist, Lick, Vote’ campaign
    6. consent.yahoo.com — 3 new limited-time Oreo cookies hit stores today. See the flavors
    confidence 90%
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