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A "holy grail" copy of Super Mario Bros. has sold for $3m at auction, smashing all previous records

A sealed, sticker-preserved 1986 Nintendo Entertainment System release of *Super Mario Bros.* has sold for $3 million at auction, far exceeding previous highs for video game collectibles. The sale marks the highest confirmed price for a single video game item. Buyers and sellers remain anonymous, with the auction house describing the copy as 'pristine' and 'staggering.' The record follows a surge in demand for rare sealed retro gaming items.

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What changed

This is the first confirmed $3 million sale for a video game, surpassing all prior auction records.

Live updates

  1. Unopened Super Mario Bros. NES copy sells for $3m, setting new auction record

    A sealed, sticker-preserved 1986 Nintendo Entertainment System release of *Super Mario Bros.* has sold for $3 million at auction, far exceeding previous highs for video game collectibles. The sale marks the highest confirmed price for a single video game item. Buyers and sellers remain anonymous, with the auction house describing the copy as 'pristine' and 'staggering.' The record follows a surge in demand for rare sealed retro gaming items.

    What's confirmed:

    • A sealed, sticker-sealed copy of the original 1986 *Super Mario Bros.* for the Nintendo Entertainment System sold for $3 million at auction.
    • The sale shatters all previous records for video game collectibles, with no prior auction result exceeding this amount.
    • The copy was described as 'pristine' and in 'staggering' condition by auction sources.
    • The buyer and seller identities were not disclosed by the auction house.

    Still unconfirmed:

    • The auction house has not yet confirmed whether the copy includes original packaging beyond the sticker seal.
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