https://www.live-feeds.com/feed/a-i-generated-celebrity-ads-get-an-assist-from-terry-crewsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/a-i-generated-celebrity-ads-get-an-assist-from-terry-crewshttps://www.live-feeds.com/feed/a-i-generated-celebrity-ads-get-an-assist-from-terry-crews#u197468Thu, 12 Nov 2026 18:45:15 +0000The Ogilvy ad agency and the CAA talent agency have unveiled Echo, a consent-first artificial intelligence platform designed to create promotions using digital replicas of celebrities. Actor and former professional football player Terry Crews is lending his likeness to the platform to help combat deepfakes. The initiative allows brands to extend traditional talent shoots using artificial intelligence while requiring explicit talent approval and sign-off for each new asset produced. This partnership aims to address growing industry concerns regarding unauthorized digital cloning by establishing