https://www.live-feeds.com/feed/a-new-sunscreen-type-for-americans-hits-store-shelvesContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/a-new-sunscreen-type-for-americans-hits-store-shelveshttps://www.live-feeds.com/feed/a-new-sunscreen-type-for-americans-hits-store-shelves#u134928Mon, 19 Oct 2026 06:56:58 +0000Bemotrizinol is now available on American store shelves, marking the first new U.S.-approved sunscreen ingredient in 25 years. This chemical has previously served as a standard option in Europe and other global markets. The product is appearing under the DSM-Firmenich Parsol Shield brand, which Time Magazine named one of the best inventions of 2026. While the formulas provide a major upgrade to skin protection, PETA warns that brands using this new ingredient will lose their cruelty-free status.Why it mattersThe U.S. market had not seen a new approved sunscreen chemical in over a quarter-centu