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A24 Fans Mourn Its Death After The Backrooms Studio Signs $75 Million Google AI Deal: ‘Membership Cancelled’
A24 signed a $75 million research partnership with Google DeepMind to develop AI-powered filmmaking tools. The deal focuses on streamlining workflows such as tech specs and storyboarding. The move has sparked significant backlash from the studio's fanbase and filmmakers.
What changed
A24 has publicly defended the partnership as a way to shape AI technology rather than having it imposed on artists.
Live updates
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A24 Partners With Google DeepMind in $75 Million AI Deal
confidence 95%A24 signed a $75 million research partnership with Google DeepMind to develop AI-powered filmmaking tools. The deal focuses on streamlining workflows such as tech specs and storyboarding. The move has sparked significant backlash from the studio's fanbase and filmmakers.
What's confirmed:
- Google DeepMind is investing $75 million in A24.
- The partnership aims to develop AI filmmaking and workflow tools.
- The deal has caused a backlash among A24 fans and filmmakers.
- A24 stated the partnership is a bid to have a seat at the table regarding AI in Hollywood.
- A24 claims the tools will not be the prompted generation type of AI.
Still unconfirmed:
- The investment does not give Google access to A24's data or content library.
- Google's stake follows a 50% funding increase in AI content creation startups.