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Abercrombie & Fitch Co. brings Hollister to Target, expanding US wholesale operation

Abercrombie & Fitch Co. is expanding Hollister's wholesale presence through a multi-season partnership with Target. The collaboration features apparel and bedding designed for the back-to-college market. This marks the first time Hollister has entered the home decor sector.

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What changed

New details confirm the partnership includes bedding and represents Hollister's first venture into home decor.

Live updates

  1. Hollister Debuts Home Decor Line Through Target Partnership

    Abercrombie & Fitch Co. is expanding Hollister's wholesale presence through a multi-season partnership with Target. The collaboration features apparel and bedding designed for the back-to-college market. This marks the first time Hollister has entered the home decor sector.

    What's confirmed:

    • Hollister is partnering with Target to sell apparel and bedding.
    • The collaboration is a multi-season partnership.
    • This project is Hollister's first-ever home and dorm collaboration.
    • The initiative targets students preparing for college and back-to-school shopping.
    • Hollister is a division of Abercrombie & Fitch Co.

    Still unconfirmed:

    • The back-to-college shopping market is valued at $89 billion.
    confidence 100%

  2. Abercrombie & Fitch Co. Launches Hollister Line at Target

    Abercrombie & Fitch Co. is expanding its US wholesale operations by bringing Hollister to Target. The partnership includes a limited-edition line of apparel and home goods. The move targets the back-to-college shopping season.

    What's confirmed:

    • Abercrombie & Fitch Co. is bringing Hollister to Target to expand its US wholesale operation.
    • The collaboration features a limited-edition line of apparel and home goods.

    Still unconfirmed:

    • The collection includes a specific dorm room line.
    confidence 90%