https://www.live-feeds.com/feed/adidas-apologizes-for-offense-over-promotion-featuring-ex-idf-soldier-who-lost-leg-in-2021Continuously updated, source-cited coverage. https://www.live-feeds.com/feed/adidas-apologizes-for-offense-over-promotion-featuring-ex-idf-soldier-who-lost-leg-in-2021https://www.live-feeds.com/feed/adidas-apologizes-for-offense-over-promotion-featuring-ex-idf-soldier-who-lost-leg-in-2021#u63002Wed, 09 Sep 2026 18:56:49 +0000Adidas has issued an apology for offense caused by a promotional campaign featuring a former Israeli Defense Forces soldier. The veteran, who lost a leg in 2021, appeared in a "single shoe" advertisement that triggered widespread calls for a boycott of the brand. Actor Javier Bardem has joined those calling for the boycott. The company's apology follows the public backlash regarding the use of the disabled veteran in its marketing materials.Why it mattersThe controversy centers on the intersection of corporate branding and the political sensitivities surrounding the Israeli mili