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‘Ali G: Who Iz I?’ Trailer: Sacha Baron Cohen Returns as the London Bad Boy in New Amazon MGM Mockumentary

A global campaign is urging cinemas to reject Sacha Baron Cohen's new mockumentary, Ali G: Who Iz I?, following the release of its trailer. Critics claim the film relies on racist stereotypes and caricatures. While some organizers seek to keep the movie out of theaters, Picturehouse has not joined the boycott. The film is scheduled for a theatrical release on October 23, 2026, marking the return of the character after a 20-year hiatus.

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What changed

Organized campaigns have emerged calling for theaters to boycott the film over claims of racist stereotypes.

Live updates

  1. Ali G Mockumentary Faces Theater Boycott Campaigns Following Trailer Release

    A global campaign is urging cinemas to reject Sacha Baron Cohen's new mockumentary, Ali G: Who Iz I?, following the release of its trailer. Critics claim the film relies on racist stereotypes and caricatures. While some organizers seek to keep the movie out of theaters, Picturehouse has not joined the boycott. The film is scheduled for a theatrical release on October 23, 2026, marking the return of the character after a 20-year hiatus.

    Why it matters

    The film is Sacha Baron Cohen's directorial debut. It features Ali G interacting with modern trends like ASMR and preparing for fatherhood in the United States.

    What is confirmed

    • Ali G: Who Iz I? premieres in theaters on October 23.
    • The film is a mockumentary featuring the return of Sacha Baron Cohen's character after 20 years.
    • Campaigns are asking global cinemas to reject the movie.

    Still unconfirmed

    • Picturehouse has not joined the boycott campaign.
    • The trailer has been slammed for using racist stereotypes.

    What to watch next

    • Statements from Amazon MGM regarding the boycott
    • Confirmation of other theater chains refusing to screen the film
    • Official response from Sacha Baron Cohen
    Sources used for this update (4)
    1. trendingnewsbuzz.com — Ali G: Who Iz I? Coming to Theaters October 23, After 20 Years
    2. www.yahoo.com — Sacha Baron Cohen’s New Ali G Movie Faces Boycott, but Picturehouse Hasn’t Joined It
    3. deadline.com — ‘Ali G: Who Iz I?’ Sparks Calls For Theater Boycott, Trailer Slammed Over Racist Stereotypes
    4. cassiuslife.com — Ali G Is Back, But Not Everyone's Laughing After New Movie Backlash
    confidence 90%

  2. Sacha Baron Cohen Revives Ali G in 'Who Iz I?' Mockumentary

    The trailer for 'Ali G: Who Iz I?' has been released, showcasing Sacha Baron Cohen's return as the iconic character 20 years after his initial rise to fame. The film, Cohen's directorial debut, follows Ali G as he navigates modern trends like ASMR and prepares for fatherhood in the US. The movie is set for a theatrical release on October 23, 2026.

    Why it matters

    The revival of Ali G comes amid controversy, with some UK fans and campaigners calling for a boycott of the film, citing concerns over racial caricatures. The character's return has generated significant buzz, with fans reacting to the trailer's release. This project marks a significant shift for Cohen, who is both starring in and directing the film.

    What is confirmed

    • The film 'Ali G: Who Iz I?' is scheduled for a theatrical release on October 23, 2026.
    • Sacha Baron Cohen returns as Ali G, a character that launched his career 20 years ago.
    • The movie features Ali G engaging with modern viral TikTok trends, including ASMR.
    • The film marks Sacha Baron Cohen's directorial debut.
    • Ali G's character is shown seeking advice on starting a family with his pregnant girlfriend Julie.

    Still unconfirmed

    • Ali G aspires to be an 'absent' father.

    What to watch next

    • The UK theater release and public reaction
    • The film's performance at the box office
    • Further developments in the boycott campaign
    Sources used for this update (6)
    1. www.digitalspy.com — Everybody is saying the same thing about new Ali G movie as first trailer lands
    2. english.mathrubhumi.com — Ali G is back: Sacha Baron Cohen returns as London’s swaggering bad boy in new mockumentary
    3. www.yahoo.com — Ali G Movie Backlash Intensifies in the U.K. as Campaigners Try to Get Film Pulled From Cinemas
    4. www.yahoo.com — ‘Booyakasha!’ Sacha Baron Cohen’s Ali G is back with a new comedy, ‘Who Iz I?’ — and so is the controversy
    5. www.thedailybeast.com — Pressure Mounts in Boycott Campaign Against ‘Racist’ Ali G Movie
    6. variety.com — Payal Kapadia, Neeraj Churi, Subhadra Mahajan Among Talent Behind SASO, IFFSA-Backed South Asian Toronto Market Projects (EXCLUSIVE)
    confidence 90%

  3. Sacha Baron Cohen returns as Ali G in Amazon MGM movie Who Iz I?

    Amazon MGM Studios has released the first trailer for Who Iz I?, a mockumentary featuring the return of Sacha Baron Cohen as Ali G. The film marks Cohen's directorial debut and is scheduled for a theatrical release on October 23, 2026. The project was filmed in secret and features real people rather than actors. Footage reveals the character engaging with modern viral TikTok trends, including ASMR, as he returns to the persona that launched Cohen's career after a 20-year absence.

    Why it matters

    Ali G is a prank-playing rudeboy character created by Sacha Baron Cohen. This new project serves as a sequel to previous appearances of the character. The film utilizes a stunt documentary format to capture authentic reactions from the public.

    What is confirmed

    • Sacha Baron Cohen returns as the character Ali G in the movie Who Iz I?.
    • The film is a mockumentary produced by Amazon MGM Studios.
    • The movie features real people instead of actors.
    • The trailer shows Ali G performing viral TikTok trends and ASMR.

    Still unconfirmed

    • The film will be released in theaters on October 23, 2026.
    • Who Iz I? marks Sacha Baron Cohen's directorial debut.

    What to watch next

    • Confirmation of the theatrical release date
    • Additional plot details from the secretive production
    • Official confirmation of Cohen's role as director
    Sources used for this update (12)
    1. Variety — ‘Ali G: Who Iz I?’ Trailer: Sacha Baron Cohen Returns as the London Bad Boy in New Amazon MGM Mockumentary
    2. TheWrap — Ali G Is Back: Sacha Baron Cohen Wreaks Havoc on the Public Again in First Trailer for New Movie
    3. Rolling Stone — Ali G Is Ready to Do Every Viral TikTok Trend — Including ASMR — in ‘Who Iz I?’ Trailer
    4. Yahoo — Ali G Poster, Video Announces Trailer Release Date for Sacha Baron Cohen Movie
    5. The Guardian — Ali G: Who Iz I? trailer reveals return of Sacha Baron Cohen’s prank-playing rudeboy
    6. variety.com — ‘Ali G: Who Iz I?’ Trailer: Sacha Baron Cohen Returns as the London Bad Boy in New Amazon MGM Mockumentary
    7. www.hollywoodreporter.com — ‘Ali G: Who Iz I?’ Trailer: Sacha Baron Cohen’s Prankster Returns in Stunt Documentary
    8. www.yahoo.com — Sacha Baron Cohen Returns in ALI G: WHO IZ I? Trailer
    9. www.aol.com — Ali G: Who Iz I? Trailer Previews Return of Classic Sacha Baron Cohen Character
    10. www.yahoo.com — What The Kid From The Princess Bride Looks Like Now
    11. variety.com — ‘Heroes’ Stars Throw Reunion to ‘Celebrate the Life’ of Hayden Panettiere: ‘So Much Love, Gratitude and Warmth’
    12. www.firstshowing.net — Sacha Baron Cohen Returns in 'Ali G: Who Iz I?' Sequel Official Trailer
    confidence 90%