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<rss version="2.0"><channel><title>"All of the industry needs to start to innovate on affordability and efficiency" - Xbox's Asha Sharma wants change and "more choice" for people buying consoles — Live Feed</title><link>https://www.live-feeds.com/feed/all-of-the-industry-needs-to-start-to-innovate-on-affordability-and-efficiency-xbox-s-asha-sharma-wants-change-and-more-</link><atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://www.live-feeds.com/feed/all-of-the-industry-needs-to-start-to-innovate-on-affordability-and-efficiency-xbox-s-asha-sharma-wants-change-and-more-/rss.xml" rel="self" type="application/rss+xml"/><description>Continuously updated, source-cited coverage.</description>
<item><title>Xbox introduces disc-to-digital feature, pushes for industry-wide affordability innovation</title><link>https://www.live-feeds.com/feed/all-of-the-industry-needs-to-start-to-innovate-on-affordability-and-efficiency-xbox-s-asha-sharma-wants-change-and-more-</link><guid isPermaLink="false">https://www.live-feeds.com/feed/all-of-the-industry-needs-to-start-to-innovate-on-affordability-and-efficiency-xbox-s-asha-sharma-wants-change-and-more-#u51185</guid><pubDate>Sat, 29 Aug 2026 02:00:32 +0000</pubDate><description>Xbox has launched a disc-to-digital feature that allows users to digitize their physical games. The move is part of Xbox&amp;#039;s efforts to increase affordability and efficiency in the gaming industry. Asha Sharma, an Xbox representative, emphasized the need for industry-wide innovation in affordability and efficiency, calling for &amp;#039;more choice&amp;#039; for console buyers.Why it mattersThe gaming industry has seen a trend towards digital game distribution, with console manufacturers exploring ways to make their devices more accessible to a wider audience. Xbox&amp;#039;s disc-to-digital feature is</description></item>
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