https://www.live-feeds.com/feed/allison-ellsworth-is-ready-to-disrupt-waterContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/allison-ellsworth-is-ready-to-disrupt-waterhttps://www.live-feeds.com/feed/allison-ellsworth-is-ready-to-disrupt-water#u198777Fri, 13 Nov 2026 13:00:22 +0000Poppi founders Allison and Stephen Ellsworth have launched Jetty, a new beverage startup focused on the hydration market. The brand offers an electrolyte drink featuring five bold flavors available in ready-to-drink bottles. This launch targets a stale industry category currently dominated by established competitors like PepsiCo's Gatorade. The founders aim to capture consumer interest with a better-for-you formulation tailored to everyday modern life following their previous success in the functional beverage space.Why it mattersThe founders previously created the viral prebiotic soda br