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Amazon CEO says shopping agents like Meta’s Muse ‘not great’

Amazon Chief Executive Andy Jassy dismissed external artificial intelligence shopping agents, specifically pointing to Meta Platforms tools like Muse as not great and arguing current market tools fail at basic purchasing tasks. Speaking during an earnings call, Jassy sought to reassure investors that bots invading the online store and threatening its retail and advertising dominance are not currently a major concern. The dismissal follows Amazon blocking Meta artificial intelligence assistants from accessing its online store in September. Meanwhile, Amazon reported that more than 400 million customers used Alexa for Shopping over the prior 12 months.

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  • ✓ Amazon CEO Andy Jassy dismissed AI shopping agents like Meta's Muse as not great during an earnings call.
  • ✓ Amazon blocked Meta's AI assistant from accessing its online store in September.
  • ✓ More than 400 million customers have used Alexa for Shopping in the last 12 months.
🛡️ Source Corroboration: 18 independent reporting domains (95% confidence) ⏱ Read time: ~2 min

What changed

Amazon Chief Executive Andy Jassy publicly dismissed external artificial intelligence shopping agents during an earnings call.

Live updates

  1. Amazon CEO Andy Jassy Dismisses AI Shopping Agents Like Meta Muse

    Amazon Chief Executive Andy Jassy dismissed external artificial intelligence shopping agents, specifically pointing to Meta Platforms tools like Muse as not great and arguing current market tools fail at basic purchasing tasks. Speaking during an earnings call, Jassy sought to reassure investors that bots invading the online store and threatening its retail and advertising dominance are not currently a major concern. The dismissal follows Amazon blocking Meta artificial intelligence assistants from accessing its online store in September. Meanwhile, Amazon reported that more than 400 million customers used Alexa for Shopping over the prior 12 months.

    Why it matters

    External shopping bots pose a theoretical threat to established e-commerce ecosystems by bypassing traditional storefronts and lucrative advertising placements. Industry observers have debated whether such tools could disrupt Amazon's dominant retail position. Amazon leadership maintains that current external technology lacks the capability to threaten its business model or advertising revenue.

    What is confirmed

    • Amazon CEO Andy Jassy dismissed AI shopping agents like Meta's Muse as not great during an earnings call.
    • Amazon blocked Meta's AI assistant from accessing its online store in September.
    • More than 400 million customers have used Alexa for Shopping in the last 12 months.

    What to watch next

    • Updates on Amazon's internal AI shopping strategies
    • Future interactions between Meta's shopping agents and retail platforms
    Sources used for this update (19)
    1. finance.yahoo.com — Yahoo Finance - Stock Market Live, Quotes, Business & Finance News
    2. music.amazon.com — Amazon Music | Listen to songs, podcasts, & more
    3. www.amazon.com — Amazon.com. Spend less. Smile more.
    4. pharmacy.amazon.com — Amazon Pharmacy | Online Prescription
    5. www.amazon.jobs — Amazon Careers: Impact the Future, Today
    6. fortune.com — Hachette’s CEO says AI shortcuts are creating a ‘worse C-suite'
    7. timesofindia.indiatimes.com — Saudi Arabia Turns To Iran Amid Houthi Strikes, Dealing Trump A Major Gulf Blow? - Times of India Videos
    8. Fortune — Amazon CEO says shopping agents like Meta’s Muse ‘not great’
    9. The Times of India — On earnings call, Amazon CEO Andy Jassy sends 'Not Great' message to Mark Zuckerberg for his ...
    10. MarketWatch — What's Amazon's own shopping strategy for AI agents?
    11. Modern Retail — Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months
    12. ADWEEK — Amazon Says External AI Agents Aren't Hurting Its Ad Business
    confidence 95%
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