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● LIVE Updated 1d ago · 16 sources tracked

Amazon Prime Day to gauge US consumer strain as focus shifts to basics

The four-day Amazon Prime Day event ran from June 23 to June 26. Spending is expected to reach $26.3 billion, a 9% increase. Shoppers are focusing on basics like groceries and back-to-school items due to inflation concerns.

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What changed

The 2026 Prime Day event has concluded, with data showing a shift toward essential goods.

Live updates

  1. Amazon Prime Day 2026 Serves as US Consumer Spending Test

    The four-day Amazon Prime Day event ran from June 23 to June 26. Spending is expected to reach $26.3 billion, a 9% increase. Shoppers are focusing on basics like groceries and back-to-school items due to inflation concerns.

    What's confirmed:

    • Amazon Prime Day 2026 ran for four days from June 23 to June 26.
    • Spending for the event is expected to reach $26.3 billion, representing a 9% increase.
    • Shoppers are prioritizing household basics, perishable groceries, and back-to-school products.
    • The event serves as an indicator of US consumer spending power and trends amid inflation.
    • Walmart and Target are competing with their own deal days.

    Still unconfirmed:

    • Record sales may revive Amazon stock.
    confidence 90%