https://www.live-feeds.com/feed/amazon-s-new-alexa-tablet-finally-gives-the-ipad-lineup-some-much-needed-competitionContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/amazon-s-new-alexa-tablet-finally-gives-the-ipad-lineup-some-much-needed-competitionhttps://www.live-feeds.com/feed/amazon-s-new-alexa-tablet-finally-gives-the-ipad-lineup-some-much-needed-competition#u129603Sat, 17 Oct 2026 23:00:19 +0000Amazon has introduced a new lineup of Alexa Tablets starting at $229.99, including a 12-inch Pro aluminum model. These devices mark a strategic shift away from the budget Fire brand and proprietary operating systems. The new tablets run Android 16 and include native Google Play Store support and Alexa+ integration. While designed to challenge the iPad Pro and Air, some reviewers note the experience remains heavily integrated with Amazon services. The launch coincides with a leadership shuffle within Amazon's Alexa division.Why it mattersAmazon previously relied on a low-cost device strate