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Amazon's next move could reshape how America shops

Amazon is expanding its same-day fulfillment network to more than 1,000 locations by 2031. The company intends to place these delivery hubs near 80% of its US Prime members to accelerate shipping speeds. This expansion is part of a larger initiative known as Project Mercury. The move seeks to restructure the logistics of American shopping by increasing the density of local fulfillment centers to reduce the time between order placement and final delivery.

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  • ✓ Amazon aims to have more than 1,000 same-day fulfillment locations by 2031.
  • ✓ Amazon is expanding its same-day delivery service under the name Project Mercury.
🛡️ Source Corroboration: 8 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

Amazon revealed plans to scale Project Mercury to over 1,000 delivery hubs by 2031.

Live updates

  1. Amazon targets 1,000 same-day delivery hubs by 2031

    Amazon is expanding its same-day fulfillment network to more than 1,000 locations by 2031. The company intends to place these delivery hubs near 80% of its US Prime members to accelerate shipping speeds. This expansion is part of a larger initiative known as Project Mercury. The move seeks to restructure the logistics of American shopping by increasing the density of local fulfillment centers to reduce the time between order placement and final delivery.

    Why it matters

    Fast delivery is a primary competitive advantage for e-commerce giants. By shifting inventory closer to the end consumer, Amazon reduces reliance on long-haul transportation. This strategy targets the final leg of delivery to ensure consistent same-day availability.

    What is confirmed

    • Amazon aims to have more than 1,000 same-day fulfillment locations by 2031.
    • Amazon is expanding its same-day delivery service under the name Project Mercury.

    Still unconfirmed

    • Amazon plans to place same-day delivery hubs near 80% of US Prime members.
    • Project Mercury aims to revolutionize same-day delivery.

    What to watch next

    • Official confirmation of the total investment cost for Project Mercury
    • Reports on the first wave of new hub openings
    • Updates on the percentage of Prime members currently served by same-day hubs
    Sources used for this update (8)
    1. Business Insider — Amazon's next move could reshape how America shops — all over again
    2. PYMNTS.com — Amazon Plans Same-Day Delivery Hubs Near 80% of US Prime Members
    3. TradingView — Amazon to expand same-day fulfillment network to more than 1,000 locations by 2031- Business Insider
    4. Seeking Alpha — Amazon targets 1K same-day delivery hubs by 2031: report (AMZN:NASDAQ)
    5. GuruFocus — Amazon's Project Mercury Aims to Revolutionize Same-Day Delivery
    6. RetailWire — Amazon Plans To Expand Same-Day Delivery Service, Project Mercury, in Massive Project
    7. The Motley Fool — This Latest Move by Amazon Could be a Game Changer
    8. www.briefs.co — India's UPI Fee Lands Oct. 15, and Retailers and Brokers Are Bracing
    confidence 90%
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