https://www.live-feeds.com/feed/amazon-sued-by-ftc-22-states-over-advertising-practicesContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/amazon-sued-by-ftc-22-states-over-advertising-practiceshttps://www.live-feeds.com/feed/amazon-sued-by-ftc-22-states-over-advertising-practices#u57168Fri, 04 Sep 2026 17:31:18 +0000The Federal Trade Commission and 22 state attorneys general are suing Amazon for allegedly hiding over $20 billion in advertising auction overcharges. The lawsuit claims Amazon used an undisclosed soft reserve price for seven years to push costs above competitive bidding levels, affecting more than 1.2 million customers. Amazon denies the claims, calling the lawsuit misguided and asserting its practices saved advertisers $8 billion. The company is defended by Gibson, Dunn & Crutcher and Dunn Isaacson Rhee.Why it mattersThis case targets the transparency of Amazon's digital ad auction https://www.live-feeds.com/feed/amazon-sued-by-ftc-22-states-over-advertising-practiceshttps://www.live-feeds.com/feed/amazon-sued-by-ftc-22-states-over-advertising-practices#u55341Thu, 03 Sep 2026 08:06:11 +0000The Federal Trade Commission and 22 states filed a lawsuit against Amazon alleging the company secretly inflated digital advertising prices for over seven years. The complaint claims Amazon used an undisclosed soft reserve price to raise costs above competitive bidding levels, resulting in more than $20 billion in overcharges for approximately 1.2 million advertising customers. Amazon has rejected the allegations, calling the action misguided and claiming its practices have saved advertisers $8 billion. The company is represented by Gibson, Dunn & Crutcher and Dunn Isaacson Rhee.Why it mat