Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends

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1. 1h ago

   Amazon About You Pages Go Viral Over Specific AI Assumptions

   Amazon shoppers are expressing shock and amusement over a new feature called About You, which compiles detailed personal dossiers based on customer activity. Users across social media are sharing screenshots of bizarre and surprisingly specific artificial intelligence assumptions generated from their accounts. The dossiers reportedly include peculiar details such as claims that a shopper has flat buttocks, cusses when scared, or has no friends. These personalization profiles draw inferences from user behavior across purchases, searches, reviews, saved lists, and interactions with Alexa.

   Why it matters

   The e-commerce giant tracks extensive customer metrics to fuel its personalization efforts, but the public exposure of these raw artificial intelligence inferences has sparked widespread online discussion. Customers are questioning how their buying habits and digital interactions translate into such blunt psychological and physical assumptions. The viral nature of the feature highlights growing friction between automated corporate profiling and consumer privacy expectations.

   What is confirmed

   • Amazon has introduced an About You feature that generates personal customer assumptions from activity including purchases, searches, reviews, saved lists, and Alexa interactions.
   • Users have reported that their Amazon customer profiles contain surprising and specific assumptions, including claims that individuals have flat buttocks or no friends.

   Still unconfirmed

   • Specific generated entries claiming that individual users cuss when scared or cannot keep real plants alive.

   What to watch next

   • Any official response or policy adjustment from Amazon regarding the transparency and accuracy of the About You customer profiles.
   Sources used for this update (15)

   1. Business Insider — The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.
   2. Fast Company — 'Has flat buttocks,' 'cusses when scared': Amazon keeps shockingly specific customer profiles. Here's how to find yours
   3. The Verge — Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends
   4. 10TV — Amazon's 'About You' pages go viral as users share AI's surprising assumptions. Here's how to see yours
   5. The Next Web — Amazon About You: shoppers share what Amazon has guessed about them
   6. Futurism — "Has No Friends": Amazon Is Keeping Amazingly Detailed Records on Its Customers and They Are Downright Insulting
   7. Lifehacker — Amazon's New 'About You' Page Lists Everything It Knows About You
   8. Business Insider — What Amazon's customer profiles got right — and hilariously wrong — about us
   9. www.theverge.com — Amazon uses its tracking data to guess whether shoppers have ...
   10. nypost.com — Amazon has an ‘About You’ section that is creeping out ...
   11. www.xda-developers.com — Amazon’s disturbingly specific tracking can tell if you have ...
   12. www.techtimes.co.uk — Amazon Customers Stunned After Their 'About You' Profiles ...
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