https://www.live-feeds.com/feed/apple-aapl-sets-iphone-launch-event-the-first-under-new-ceo-john-ternusContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/apple-aapl-sets-iphone-launch-event-the-first-under-new-ceo-john-ternushttps://www.live-feeds.com/feed/apple-aapl-sets-iphone-launch-event-the-first-under-new-ceo-john-ternus#u63792Thu, 10 Sep 2026 09:26:44 +0000Apple unveiled its first foldable device, named the iPhone Duo, during its annual product event led by new CEO John Ternus. The rollout represents the biggest change to the iPhone in its nearly 20-year history. Unlike early foldable iterations that resembled vertical slabs, Apple utilized a wider form factor designed to improve the aspect ratio for video viewing when unfolded. The event also featured announcements regarding the iPhone 18 Pro lineup, Apple Watch 12, and new AirPods.Why it mattersThis launch marks the first major product presentation for John Ternus as Apple CEO, serving as an i https://www.live-feeds.com/feed/apple-aapl-sets-iphone-launch-event-the-first-under-new-ceo-john-ternushttps://www.live-feeds.com/feed/apple-aapl-sets-iphone-launch-event-the-first-under-new-ceo-john-ternus#u61755Tue, 08 Sep 2026 19:21:48 +0000Apple will hold its "Surprise and Shine" product event tomorrow, September 9, at 10am PDT at Apple Park in Cupertino. New CEO John Ternus will lead the keynote, which is expected to feature the iPhone 18 Pro lineup and the company's first foldable device, the iPhone Ultra. Apple stock recently fell to $319 ahead of the presentation. Analysts have set price targets between $250 and $380, while the anticipated iPhone Ultra may carry a price tag exceeding $2,000.Why it mattersThis event marks the first major product launch under John Ternus's leadership as CEO. Apple is enteri https://www.live-feeds.com/feed/apple-aapl-sets-iphone-launch-event-the-first-under-new-ceo-john-ternushttps://www.live-feeds.com/feed/apple-aapl-sets-iphone-launch-event-the-first-under-new-ceo-john-ternus#u60800Tue, 08 Sep 2026 01:35:28 +0000Apple will host its "Surprise and Shine" launch event on Wednesday, September 9. This marks the first major product event under new CEO John Ternus. The company is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max. Reports indicate Apple may also introduce its first foldable device, the iPhone Ultra, alongside new AirPods, Apple Watch models, and smart home hardware. The event follows a period of anticipation regarding Apple's entry into the foldable market, where competitors like Google and Samsung have already established a presence.Why it mattersThe transition to Joh