Apple enters a new era as John Ternus takes over as CEO
Apple CEO John Ternus is promoting a new design era focused on artificial intelligence and the iPhone Duo. Ternus recently appeared on the cover of TIME's Best Inventions to discuss these priorities and his transition into the chief executive role. The iPhone Duo has entered the UK market with pricing starting just under 2,000 pounds and reaching 3,199 pounds depending on storage capacity. These moves follow Ternus taking over from Tim Cook on September 1, 2026, to prioritize engineering and hardware innovation.
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- ✓ John Ternus appeared on the cover of TIME's Best Inventions to discuss AI, the iPhone Duo, and his transition to CEO.
- ✓ The iPhone Duo costs between just under 2,000 pounds and 3,199 pounds in the UK depending on storage.
- ✓ John Ternus became Apple CEO on September 1, 2026.
What changed
John Ternus appeared on TIME's Best Inventions cover and UK pricing for the iPhone Duo was released.
Live updates
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CEO John Ternus discusses AI and design on TIME cover
Apple CEO John Ternus is promoting a new design era focused on artificial intelligence and the iPhone Duo. Ternus recently appeared on the cover of TIME's Best Inventions to discuss these priorities and his transition into the chief executive role. The iPhone Duo has entered the UK market with pricing starting just under 2,000 pounds and reaching 3,199 pounds depending on storage capacity. These moves follow Ternus taking over from Tim Cook on September 1, 2026, to prioritize engineering and hardware innovation.
Why it matters
Ternus succeeds Tim Cook, whose 15-year leadership grew Apple's market value from 350 billion dollars to 5 trillion dollars. The current strategy shifts focus toward foldable hardware and smart home integration.
What is confirmed
- John Ternus appeared on the cover of TIME's Best Inventions to discuss AI, the iPhone Duo, and his transition to CEO.
- The iPhone Duo costs between just under 2,000 pounds and 3,199 pounds in the UK depending on storage.
- John Ternus became Apple CEO on September 1, 2026.
Still unconfirmed
- Apple cut iPhone 18 Pro orders because a price hike reduced demand.
What to watch next
- Official sales figures for the iPhone Duo
- Further product announcements regarding the HomeView smart display
confidence 90%Sources used for this update (7)
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Apple launches HomeView and iPhone Duo under CEO John Ternus
Apple CEO John Ternus has introduced a foldable iPhone Duo and a $299 AI-powered HomeView smart display as part of an aggressive product rollout. Ternus, who took over from Tim Cook on September 1, 2026, is leveraging his hardware and Apple Silicon expertise to prioritize engineering and design. These launches mark a renewed push into the smart home market and a shift toward foldable hardware, following a 15-year tenure by Tim Cook that saw the company's market value grow from $350 billion to $5 trillion.
Why it matters
The leadership transition removes the chief design officer role, placing Ternus in direct control of design studios. This shift occurs as Apple faces challenges in AI and chip development. The company is now competing directly with Amazon and Google in the smart home sector using a revamped Siri.
What is confirmed
- John Ternus became Apple CEO on September 1, 2026.
- Tim Cook served as CEO for 15 years before transitioning to chairman of the board.
- Apple's market value rose from $350 billion to $5 trillion during Tim Cook's tenure.
- John Ternus will appear on the cover of TIME Magazine's Best Inventions of 2026 edition on October 26.
Still unconfirmed
- Apple unveiled a $299 AI-powered HomeView smart display to compete with Amazon and Google.
- Apple released a foldable iPhone Duo.
- Apple is scaling back component orders for the iPhone 18 Pro and Pro Max due to $100 price increases.
What to watch next
- Official pricing and availability for the iPhone Duo
- Consumer response to the $100 price hike for iPhone 18 Pro models
- Performance metrics of the revamped Siri in HomeView
confidence 90%Sources used for this update (10)
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John Ternus Restructures Apple Leadership As New CEO
John Ternus assumed the role of Apple CEO on September 1st, 2026, replacing Tim Cook, who transitioned to chairman of the board. Ternus is implementing a strategic leadership shift by taking direct, hands-on control of the company design teams, spending multiple days per week in the studio. This approach diverges from Tim Cook's management style and eliminates the traditional chief design officer position. Meanwhile, Apple is executing an accelerated product rollout schedule, with a flurry of updates and hardware launches expected to continue through October.
Why it matters
The company has lacked a permanent, true design lead since Jony Ive departed in 2019. By placing product design as a major priority and removing management layers between engineers and executives, Ternus aims to fast-track hardware development. This reorganization signals a distinct structural break from the previous administration.
What is confirmed
- John Ternus replaced Tim Cook as Apple CEO on September 1st, 2026.
- Tim Cook became chairman of the board.
- John Ternus has made product design a major priority.
Still unconfirmed
- Apple is preparing a flurry of product updates to continue through October.
What to watch next
- Official announcements regarding the anticipated October product launches.
- Further structural changes within Apple's engineering and design divisions.
confidence 100%Sources used for this update (12)
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John Ternus assumes design leadership as Apple CEO
Apple CEO John Ternus has taken direct control of industrial and human interface design teams, spending several days a week in the design studio. This hands-on approach replaces the need for a chief design officer and diverges from the management style of former CEO Tim Cook. In his first internal memo, Ternus thanked Cook for his guidance and signaled a major upcoming iPhone event. The company is currently restructuring to accelerate product rollouts and reduce management layers between engineers and executives.
Why it matters
Ternus joined Apple in 2001 and recently succeeded Tim Cook. His shift toward design leadership follows years of talent loss within the company's design departments.
What is confirmed
- John Ternus is the CEO of Apple.
- Ternus has been with Apple since 2001.
- Ternus took over the CEO role from Tim Cook.
Still unconfirmed
- Ternus spends multiple days weekly in the design studio as the de facto leader of industrial and human interface teams.
- Apple will launch a smart home hub with a 6-inch display on October 13.
- A new Apple TV 4K will be released on October 13.
- Ternus sent a memo to staff on his first day as CEO thanking Tim Cook and previewing an iPhone event.
What to watch next
- Confirmation of the October 13 product launch event.
- Official announcement of the smart home hub specifications.
- Further details on the upcoming iPhone event mentioned in the CEO memo.
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Apple Under CEO John Ternus Details Overhaul and Foldable Display Fix
Apple CEO John Ternus is restructuring the technology giant to speed up product rollouts and shrink management layers between engineers and top executives. Under his leadership, the company aims to move away from traditional seasonal product cycles and increase services revenue amid ongoing job cuts. Meanwhile, Apple confirmed that the inner display cover on the new iPhone Duo foldable can be replaced. US customers with AppleCare+ will pay $19 for the screen cover replacement service, though standard pricing without the care plan has not been announced.
Why it matters
This structural reorganization follows the September 1, 2026 departure of long-serving chief executive Tim Cook after a 15-year tenure. Ternus assumed control just as Apple launched its first foldable device, the iPhone Duo, which carries a $1,999 price tag and faces intense pricing competition in China. The push for a leaner organization and faster development timelines represents a major strategic shift for the iPhone maker.
What is confirmed
- John Ternus took over as Apple chief executive on September 1, 2026, replacing Tim Cook.
- Apple is cutting management layers between engineers and senior executives through job cuts and restructuring.
Still unconfirmed
- Standard pricing for replacing the iPhone Duo inner display cover without AppleCare+ remains unclear.
What to watch next
- Further announcements regarding standard pricing for iPhone Duo display replacements
- Additional details on Apple's corporate restructuring and job cuts under CEO John Ternus
- Performance metrics for the iPhone Duo in global markets including China
confidence 100%Sources used for this update (2)
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Apple Enters New Era as John Ternus Takes Over as CEO
John Ternus took over as Apple chief executive on September 1, 2026, replacing Tim Cook following a 15-year tenure. Ternus is orchestrating a structural overhaul of the technology giant to accelerate product development, broaden the device ecosystem, and create a leaner organization by cutting management layers and reducing budgets. This strategy follows his debut product launch, the foldable iPhone Duo. The $1,999 device faces a tepid reception and pricing pressure in China, where it retails at 15,999 yuan against local competitors.
Why it matters
Apple entered a new leadership era when John Ternus succeeded Tim Cook on September 1, 2026. The shift in executive leadership signals a strategic pivot for the technology giant as it aims to streamline operations and introduce new hardware categories like the foldable iPhone Duo amid intense regional competition.
What is confirmed
- John Ternus took over from Tim Cook as Apple chief executive on September 1, 2026.
- Tim Cook served a 15-year tenure as Apple chief executive.
What to watch next
- Evidence of management layer reductions and budget cuts across Apple
- Market performance and sales data for the foldable iPhone Duo in China
confidence 100%Sources used for this update (6)
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Apple CEO John Ternus Plots Major Overhaul and Leaner Operations
Apple chief executive John Ternus is orchestrating a structural overhaul of the technology giant. Weeks into his new tenure, Ternus aims to accelerate product development, broaden the device ecosystem, and build a leaner organization by cutting management layers and reducing budgets. This strategy follows his debut product launch where he introduced the foldable iPhone Duo. Meanwhile, the $1,999 device faces a tepid reception and pricing pressure in China, where it retails at 15,999 yuan against local competitors.
Why it matters
John Ternus took the stage for the first time as CEO after succeeding Tim Cook, becoming just the third chief executive since Steve Jobs returned in 1997. The leadership transition coincides with Apple entering the foldable device market to boost premium revenue and counter hardware innovation pressures. However, questions remain regarding whether these high-end devices can appeal to a broader consumer base beyond wealthy early adopters.
What is confirmed
- John Ternus is orchestrating a structural overhaul of Apple aimed at accelerating product development and creating a leaner organization.
- The iPhone Duo is priced at 15,999 yuan in China.
Still unconfirmed
- John Ternus is reportedly cutting management layers to reduce the distance between engineers and senior leadership.
- The iPhone Duo faces a tepid reception in China.
What to watch next
- Official corporate announcements regarding the organizational restructuring.
- Sales performance data for the iPhone Duo in international markets.
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John Ternus Unveils iPhone Duo as Apple Enters Foldable Market
Apple entered September facing pressure to prove its hardware innovation and catch up in generative steel and artificial intelligence. Under new CEO John Ternus, the company answered these challenges at its recent product event by unveiling the iPhone Duo. The passport-shaped, book-style device carries a price tag of 1,999 dollars and features a 7.6-inch display. This launch represents the most significant design change for the iPhone in nearly two decades as Apple pushes into the foldable market against rivals like Samsung.
Why it matters
John Ternus took over as CEO of Apple on September 1, 2026, succeeding Tim Cook. The release of the iPhone Duo on September 9 marks the first major product rollout of the Ternus era. Apple is utilizing this hardware shift to demonstrate its artificial intelligence capabilities following a slow start in the generative AI space.
What is confirmed
- Apple Inc. entered September needing to prove its hardware surprise capabilities and catch up in generative artificial intelligence.
- John Ternus took over as CEO of Apple on September 1, 2026, succeeding Tim Cook.
- Apple launched the iPhone Duo on September 9, 2026, priced at 1,999 dollars with a 7.6-inch display.
What to watch next
- Market adoption rates and sales figures for the 1,999 dollar iPhone Duo.
- Further artificial intelligence capability rollouts under CEO John Ternus.
confidence 100%Sources used for this update (2)
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Apple unveils iPhone Duo foldable smartphone under CEO John Ternus
Apple launched the iPhone Duo on September 9, 2026, marking the first product event under CEO John Ternus. The book-style, passport-shaped device features a 7.6-inch display and costs 1,999 dollars. This represents the most significant design change to the iPhone in nearly two decades. The release follows Ternus succeeding Tim Cook on September 1, as Apple attempts to enter the foldable market and demonstrate its artificial intelligence capabilities against competitors like Samsung.
Why it matters
Tim Cook transitioned to executive chairman after growing Apple's valuation from 350 billion dollars to over 4.5 trillion dollars. The company is now integrating into a global ecosystem of panel makers and component suppliers. This shift tests Ternus's leadership and Apple's manufacturing precision.
What is confirmed
- Apple unveiled the iPhone Duo on September 9, 2026.
- The iPhone Duo is a book-style, passport-shaped device with a 7.6-inch display.
- The iPhone Duo is priced at 1,999 dollars.
- John Ternus succeeded Tim Cook as CEO on September 1.
Still unconfirmed
- The final assembly yield of the iPhone Duo is just over 60%.
- Apple may need 6 to 12 additional months to reach stable manufacturing benchmarks for the device.
What to watch next
- Updates on assembly yield improvements
- Apple's response to Samsung New Zealand marketing campaigns
- Performance data of the iPhone Duo's AI capabilities
confidence 90%Sources used for this update (2)
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John Ternus leads Apple through first foldable iPhone launch
Apple CEO John Ternus has launched the company's first foldable iPhone, marking a leadership shift after Tim Cook stepped down on September 1. Cook moves to executive chairman after increasing Apple's valuation from 350 billion dollars to over 4.5 trillion dollars. The launch enters a global foldable display market involving a full-chain ecosystem of panel makers, component suppliers, and application developers. Apple now faces pressure to prove its artificial intelligence capabilities while competitors like Samsung New Zealand launch targeted marketing campaigns.
Why it matters
This transition is the first keynote leadership change for Apple in 15 years. The move to foldable hardware signals a strategic shift in device design to meet surging consumer demand for flexible devices.
What is confirmed
- Tim Cook transitioned to executive chairman on September 1.
- Apple's valuation grew from 350 billion dollars to more than 4.5 trillion dollars under Tim Cook.
- John Ternus is the new CEO of Apple.
- Apple introduced its first foldable iPhone during a fall product event on Wednesday.
Still unconfirmed
- Samsung New Zealand is running an advertisement campaign featuring a real estate agent named Tim Cook.
What to watch next
- Apple's specific artificial intelligence integrations for the foldable iPhone
- Market share shifts among domestic foldable screen brands following Apple's entry
confidence 90%Sources used for this update (2)
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Apple Launches Foldable iPhone as John Ternus Begins CEO Tenure
Apple introduced its first foldable iPhone during its fall product event on Wednesday, marking the first keynote leadership change in 15 years as new Chief Executive John Ternus takes charge. Tim Cook stepped down as CEO on September 1, transitioning to executive chairman after growing the company from a 350 billion dollar valuation to more than 4.5 trillion dollars. The new device arrives amid questions regarding Apple needing to prove itself on artificial intelligence. Meanwhile, competitors are already reacting to the launch, with Samsung New Zealand deploying an advertisement campaign featuring a real estate agent named Tim Cook.
Why it matters
The transition puts hardware chief John Ternus at the helm for Apple's biggest hardware launch in years. Ternus succeeds Tim Cook, who led the tech giant for a decade and a half. The debut of the foldable device also coincides with external marketing jabs from rival smartphone manufacturers.
What is confirmed
- Tim Cook stepped down as Apple CEO on September 1 after 15 years, becoming executive chairman and handing the role to hardware chief John Ternus.
- Apple unveiled its first foldable iPhone at its flagship fall product event on Wednesday.
- During Tim Cook's tenure, Apple grew from a 350 billion dollar company to a more than 4.5 trillion dollar company.
- Samsung New Zealand released a Galaxy Z Fold 8 advertisement featuring a Palmerston North real estate agent named Tim Cook.
Still unconfirmed
- Apple maintained strict confidentiality and non-disclosure around the foldable iPhone with no relevant details leaked to external parties.
What to watch next
- Market performance and consumer adoption rates for the new foldable iPhone.
- Apple's upcoming strategic announcements and developments regarding artificial intelligence capabilities under CEO John Ternus.
confidence 100%Sources used for this update (5)
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Apple launches iPhone Duo under CEO John Ternus
Apple has released the iPhone Duo, its first foldable device, featuring a 7.6-inch display, A20 Pro chip, and iOS 27. The phone launches at a price of 1,999 pounds. CEO John Ternus, who took office on September 1, 2026, unveiled the device during the Surprise and Shine event on September 9. While the company is projected to ship 10 million units in the first year, some devices have already appeared on secondary markets with scalper prices reaching 90,000 yuan.
Why it matters
The iPhone Duo marks a shift in Apple's product strategy as the company enters a new leadership era. John Ternus succeeded Tim Cook, who now serves as executive chairman. This launch follows years of anticipation for a foldable Apple device.
What is confirmed
- John Ternus became Apple CEO on September 1, 2026.
- The iPhone Duo is Apple's first foldable device.
- The iPhone Duo was unveiled at the Surprise and Shine event on September 9.
- Tim Cook transitioned to the role of executive chairman.
Still unconfirmed
- Apple is projected to ship 10 million units of its first-generation foldable products within 12 months of launch.
What to watch next
- Official US dollar pricing announcement
- First-quarter shipment data to verify the 10 million unit projection
confidence 90%Sources used for this update (6)
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John Ternus debuts as Apple CEO with iPhone Duo launch
Apple CEO John Ternus led the Surprise and Shine event on September 9, unveiling the iPhone Duo, the company's first foldable device. The new lineup also includes the iPhone 18 Pro, AirPods 5, and updated Apple Watch models. Ternus took over as CEO on September 1, 2026, following Tim Cook's transition to executive chairman. The iPhone Duo enters the market as a high-end hybrid smartphone and tablet, with various reports placing its starting price around $2,000.
Why it matters
Ternus inherits a company with a $4.5 trillion market cap and 2.5 billion active devices. The shift to a foldable form factor follows investor pressure for Apple to innovate its hardware and AI capabilities. This product cycle marks the first major test for the new leadership.
What is confirmed
- John Ternus became CEO of Apple on September 1, 2026.
- Tim Cook stepped down as CEO to become executive chairman.
- Apple has a market capitalization of $4.5 trillion.
- The iPhone Duo is Apple's first foldable device.
- Apple's 2026 product reveals include the iPhone 18 Pro, AirPods 5, and new Apple Watches.
Still unconfirmed
- The iPhone Duo features a 5.5-inch cover screen and a nearly 8-inch unfolded display.
- The iPhone Duo is priced at $1,999.
- The iPhone Duo is priced at €2,369.
- The foldable device was previously referred to as the iPhone Ultra.
What to watch next
- Official confirmation of iPhone Duo pricing and availability
- Consumer adoption rates for the first foldable iPhone
- Ternus's first quarterly earnings report as CEO
confidence 90%Sources used for this update (9)
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John Ternus leads first product event as Apple CEO on September 9
Apple CEO John Ternus will make his first major appearance as leader during the Surprise and Shine event on September 9. The company plans to unveil the iPhone 18 Pro and its first foldable iPhone, marking a premium-focused product cycle. This transition from Tim Cook comes as Apple manages 2.5 billion active devices and faces investor pressure to advance its AI capabilities. Market analysts estimate the foldable model represents a 14 billion dollar revenue opportunity.
Why it matters
Ternus takes over the helm from Tim Cook during a period of leadership transition. The event coincides with broader market volatility involving CPI inflation data and earnings from Adobe and Oracle.
What is confirmed
- Apple will hold a launch event on September 9.
- The event will feature the iPhone 18 Pro and the first foldable iPhone.
- John Ternus has taken over as CEO from Tim Cook.
Still unconfirmed
- Apple will unveil a new Siri AI and a new Apple Watch.
What to watch next
- The Surprise and Shine event results on September 9
- CPI inflation data releases
- Earnings reports from Oracle and Adobe
confidence 90%Sources used for this update (4)
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Apple CEO John Ternus Prepares for iPhone 18 and Foldable Launch
Apple CEO John Ternus will lead his first product event on September 9, titled Surprise and Shine. The event features the iPhone 18 Pro and the company's first foldable iPhone. Market analysts view the foldable model as a potential 14 billion dollar revenue opportunity. The launch occurs as Apple manages 2.5 billion active devices and faces pressure to improve AI capabilities. Investors are monitoring the event alongside upcoming CPI inflation data and earnings reports from Oracle and Adobe.
Why it matters
Ternus took over a 4.7 trillion dollar company as Tim Cook transitioned to executive chair. The new leadership is tasked with accelerating organizational speed and recruiting AI talent. This product cycle represents the largest slate in the company's history.
What is confirmed
- Apple will hold an iPhone launch event on September 9.
- The upcoming event includes the iPhone 18 Pro and a foldable iPhone.
Still unconfirmed
- Apple is valued at 4.7 trillion dollars.
What to watch next
- The September 9 Surprise and Shine event results
- Market reaction to the foldable iPhone pricing
- Official AI capability announcements during the product showcase
confidence 90%Sources used for this update (6)
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Apple CEO John Ternus prepares for largest product launch under new leadership
John Ternus begins his tenure as Apple CEO with a September 9 event titled Surprise and Shine. This showcase features the company's largest product slate to date, including the iPhone 18 Pro and the first foldable iPhone. Ternus takes over a 4.7 trillion dollar company facing pressure to accelerate its organizational speed and AI capabilities. While Tim Cook moves to executive chair, Ternus focuses on a product pipeline and recruiting top AI talent to maintain a strategic edge in a shifting software market.
Why it matters
Ternus succeeds Tim Cook after a nearly 15-year leadership period. He inherits a corporate structure struggling with supply chain dependencies, a memory crunch, and political pressure. His appointment signals a strategic shift in how the company manages AI integration.
What is confirmed
- John Ternus is the new CEO of Apple.
- Apple will hold a product event on September 9.
- The September 9 event includes the iPhone 18 Pro and a foldable iPhone.
- Tim Cook has transitioned to the role of executive chair.
Still unconfirmed
- The selection of John Ternus signals a strategic shift for the company according to headhunter Jeff Christian.
What to watch next
- The September 9 Surprise and Shine event outcomes
- Public reaction to the foldable iPhone and touch-screen MacBook
- Updates on Apple's AI talent acquisition strategy
confidence 90%Sources used for this update (7)
- observer.com — For John Ternus, Apple’s Next “A.I. Breakthrough” Should Be the Company Itself
- 9to5mac.com — New profile of John Ternus offers insight into life and reputation of Apple CEO
- macdailynews.com — Apple’s Ternus era begins September 9th with foldable iPhone, iPhone 18 Pro and a bigger product wave
- www.mercurynews.com — Apple to kick off Ternus era with its biggest-ever slate of new products
- www.newstalkzb.co.nz — Google launches most detailed weather forecast model yet
- www.marketscreener.com — Apple Headhunter on Ternus Era: Best AI Talent Will Win
- macdailynews.com — Apple preps privacy-first home security cameras and monitoring service
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John Ternus Takes Over as Apple CEO as Tim Cook Steps Down
John Ternus has officially taken over as the chief executive officer of Apple, succeeding Tim Cook after a nearly 15-year run at the helm. Ternus inherits a $4.7 trillion company as artificial intelligence challenges, a memory crunch, supply chain dependencies, and political pressure intensify. In his first internal communications, Ternus highlighted a product pipeline and a phenomenal September 9 iPhone launch. Meanwhile, Apple has set compensation targets at $58 million for Ternus, while Tim Cook transitions to executive chair with a $47 million pay target.
Why it matters
Tim Cook concluded his tenure on August 31, 2026, handing over leadership to John Ternus, who previously served as senior vice president of hardware engineering. Ternus is only the second CEO of Apple since Steve Jobs left in 2011. Wall Street watches closely to see how the new hardware-focused leader will maneuver artificial intelligence integration and secure future revenue growth.
What is confirmed
- John Ternus took over as Apple CEO on September 1, 2026, succeeding Tim Cook.
- Tim Cook's tenure as CEO ended on August 31, 2026, after nearly 15 years.
- Apple set pay targets at $58 million for John Ternus and $47 million for Tim Cook as executive chair.
- John Ternus highlighted an upcoming September 9 iPhone launch in a memo.
Still unconfirmed
- Apple may need a foldable iPhone to avoid a revenue slowdown next year.
What to watch next
- The September 9 iPhone launch and related product announcements
- Execution of Apple's artificial intelligence strategy under John Ternus
confidence 100%Sources used for this update (24)
- The New York Times — Apple Begins Its Next Balancing Act as New C.E.O. Takes Over
- CNBC — Apple enters John Ternus era as AI challenges and memory crunch intensify
- inc.com — With Just 9 Words, Tim Cook’s Farewell Email Taught a Lesson for Every Leader
- Bloomberg.com — Apple Ternus Touts Product Pipeline, ‘Phenomenal’ Sept. 9 iPhone Launch in Memo
- Fox Business — Apple enters a new era as John Ternus takes over as CEO
- Financial Times — Tim Cook to be paid $47mn as Apple’s executive chair
- AL.com — See what Apple is paying its new CEO, executive chair
- Bloomberg.com — Apple’s Ternus Has ‘Huge Shoes to Fill’ After Cook’s 2,300% Gain
- Yahoo Finance — John Ternus hypes ‘huge launch next week’ in first memo as Apple CEO
- Bloomberg.com — Apple Sets Pay Targets at $58 Million for Ternus, $47 Million for Cook
- trak.in — Tim Cook Steps Down as Apple CEO, John Ternus Takes Over
- timesofindia.indiatimes.com — "I wasn't sure I belonged there": The mindset that took John Ternus from an unsure 26-year-old engineer to Apple's new CEO
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