Apple event is reportedly happening next week, per Mark Gurman — Live Feedhttps://www.live-feeds.com/feed/apple-event-is-reportedly-happening-next-week-per-mark-gurmanContinuously updated, source-cited coverage. Apple Prepares New Product Launches and Enters Smart Home Markethttps://www.live-feeds.com/feed/apple-event-is-reportedly-happening-next-week-per-mark-gurmanhttps://www.live-feeds.com/feed/apple-event-is-reportedly-happening-next-week-per-mark-gurman#u110255Thu, 08 Oct 2026 09:31:44 +0000Apple is planning to introduce three new products at an upcoming event on October 13, according to reports from Bloomberg News and Mark Gurman. The company is preparing to enter the smart-home market as part of its October product launches, marking a new category push. Additionally, Apple CEO John Ternus has emphasized product design as a major priority since taking on the role last month. The hardware engineering background of Ternus has required close coordination with the design studio, signaling shifts in how Apple approaches its upcoming device rollouts and hardware ecosystem updates.Why