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Apple Hikes Mac, iPad Prices on Memory Shortage; Shares Fall

Apple raised prices for Macs, iPads, home devices, and the Vision Pro on Thursday, June 25, 2026. The company attributed the move to an unprecedented memory and storage chip shortage fueled by the AI boom. Apple stock fell between 5% and 6% following the announcement.

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What changed

Apple implemented price hikes across several product lines due to rising memory costs.

Live updates

  1. Apple Increases Mac and iPad Prices Amid Memory Chip Shortage

    Apple raised prices for Macs, iPads, home devices, and the Vision Pro on Thursday, June 25, 2026. The company attributed the move to an unprecedented memory and storage chip shortage fueled by the AI boom. Apple stock fell between 5% and 6% following the announcement.

    What's confirmed:

    • Apple increased prices for Macs, iPads, home devices, and the Vision Pro on June 25, 2026.
    • The price hikes are a response to a memory and storage chip shortage driven by the artificial intelligence boom.
    • Apple stock dropped 5% in early trading and sank 6% overall after the news.
    • CEO Tim Cook previously signaled that price adjustments were coming due to surging memory and storage costs.

    Still unconfirmed:

    • Some model price increases reached $200 or more.
    • Some product price increases reached as much as $500.
    • Apple's pricing issues will worsen through 2027.
    • Apple is using political lobbying to address memory market prospects.
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