https://www.live-feeds.com/feed/apple-is-holding-its-iphone-launch-event-on-september-9Continuously updated, source-cited coverage. https://www.live-feeds.com/feed/apple-is-holding-its-iphone-launch-event-on-september-9https://www.live-feeds.com/feed/apple-is-holding-its-iphone-launch-event-on-september-9#u52395Sun, 30 Aug 2026 12:40:59 +0000Apple will host its Surprise and Shine product launch on September 9 at the Steve Jobs Theater in Cupertino. The event will be livestreamed on the company website and serves as the first major debut for CEO John Ternus. Expected reveals include the iPhone 18 Pro and iPhone 18 Pro Max. Other anticipated hardware includes the Apple Watch Series 12, a fourth-generation Apple Watch Ultra, and a first-ever foldable iPhone. Apple has already updated its Mac mini and Mac Studio models and increased Apple TV streaming service prices.Why it mattersThis event follows the transition of leadership from Ti https://www.live-feeds.com/feed/apple-is-holding-its-iphone-launch-event-on-september-9https://www.live-feeds.com/feed/apple-is-holding-its-iphone-launch-event-on-september-9#u51376Sat, 29 Aug 2026 06:30:24 +0000Apple will hold its annual product launch on Wednesday, September 9, at the Steve Jobs Theater in Cupertino. The event, themed "Surprise and Shine," will be livestreamed on the company website. This marks the first major product debut for CEO John Ternus since succeeding Tim Cook. Expected announcements include the iPhone 18 Pro models and a first-ever foldable iPhone. Other anticipated hardware includes the Apple Watch Series 12 and a fourth-generation Apple Watch Ultra. Pre-orders for the iPhone 18 Pro may be delayed until Saturday, September 12.Why it mattersThe event signals a le https://www.live-feeds.com/feed/apple-is-holding-its-iphone-launch-event-on-september-9https://www.live-feeds.com/feed/apple-is-holding-its-iphone-launch-event-on-september-9#u50244Fri, 28 Aug 2026 00:37:35 +0000Apple will launch its next iPhone on September 9, marking the first major event under new CEO John Ternus. The event is expected to feature a new iPhone, potentially with a foldable design. Multiple sources confirm the September 9 date.Why it mattersApple's iPhone launch events are highly anticipated and closely watched, often setting the tone for the company's performance in the second half of the year. The event will be a key test for new CEO John Ternus, who took over after a leadership change. The new iPhone is expected to be a major driver of Apple's sales and revenue.What