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● LIVE Updated 27d ago · 18 sources tracked

Apple Raises Mac and iPad Prices to Counter Memory Shortages

Apple raised prices on 14 products on June 25, 2026, including all Macs, iPads, Apple TV, HomePod, HomePod mini, and Vision Pro. CEO Tim Cook attributed the hikes to surging memory and storage costs driven by the AI boom. The company's stock fell between 5% and 6% following the announcement.

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What changed

Apple implemented price increases across most of its product line except for the iPhone and Apple Watch.

Live updates

  1. Apple Increases Prices for Mac, iPad and Home Devices Amid Memory Shortage

    Apple raised prices on 14 products on June 25, 2026, including all Macs, iPads, Apple TV, HomePod, HomePod mini, and Vision Pro. CEO Tim Cook attributed the hikes to surging memory and storage costs driven by the AI boom. The company's stock fell between 5% and 6% following the announcement.

    What's confirmed:

    • Apple raised prices on 14 products on June 25, 2026, including all Macs and iPads.
    • The price increases include the Apple TV, HomePod, HomePod mini, and Vision Pro.
    • Tim Cook stated that Apple would hike prices due to surging memory and storage costs.
    • The memory chip and storage shortage is linked to the AI boom.
    • Some Mac and iPad models saw price increases of $200 or more.
    • Apple stock dropped between 5% and 6% after the price hikes were announced.

    Still unconfirmed:

    • Apple is lobbying the White House to allow memory chip purchases from CXMT.
    • Apple's pricing issues will continue through 2027.
    confidence 95%