Live Feeds
● LIVE Updated 26d ago · 24 sources tracked

Apple raises prices of MacBooks, iPads as memory costs skyrocket

Apple raised prices on 14 products on Thursday, June 25, including all Macs and iPads. The company cited surging memory and storage chip costs driven by AI industry demand for data centers. Tim Cook stated the company could no longer shield customers from these costs.

RSS Source map (24)

What changed

Apple has implemented price hikes across multiple device lines including MacBooks, iPads, and HomePods.

Live updates

  1. Apple Increases Prices for Mac, iPad and Other Devices Due to Memory Costs

    Apple raised prices on 14 products on Thursday, June 25, including all Macs and iPads. The company cited surging memory and storage chip costs driven by AI industry demand for data centers. Tim Cook stated the company could no longer shield customers from these costs.

    What's confirmed:

    • Apple raised prices on Thursday, June 25, for MacBooks and iPads.
    • The price increases are attributed to soaring memory and storage chip costs driven by the AI industry.
    • Price hikes affected 14 products, including all Macs, iPads, Apple TV, HomePod, HomePod mini, and Vision Pro.
    • Some models saw price increases of $200 or more.

    Still unconfirmed:

    • Apple stock dropped 6% following the price hikes.
    • Pricing difficulties for Apple may continue through 2027.
    • Apple is turning to political lobbying due to a bleak memory market forecast.
    confidence 95%