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● LIVE Updated 27d ago · 18 sources tracked

Apple raises prices on MacBook and iPad due to memory crunch, hints at more to come

Apple raised prices on 14 products, including all Mac and iPad models, citing a surge in memory and storage chip costs driven by AI demand. Tim Cook stated the company could no longer shield customers from these rising expenses. Apple stock fell 6% following the announcement.

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What changed

Apple expanded price hikes across most of its product line, including HomePod and Apple TV, due to AI-driven memory shortages.

Live updates

  1. Apple Increases Prices on Mac, iPad, and Other Hardware Due to Memory Costs

    Apple raised prices on 14 products, including all Mac and iPad models, citing a surge in memory and storage chip costs driven by AI demand. Tim Cook stated the company could no longer shield customers from these rising expenses. Apple stock fell 6% following the announcement.

    What's confirmed:

    • Apple raised prices on 14 products, including all Macs, iPads, Apple TV, HomePod, HomePod mini, and Vision Pro.
    • The price increases are attributed to surging memory and storage chip costs caused by AI industry demand.
    • Some models saw price increases of $200 or more, with some hikes reaching as much as $500.
    • Apple stock dropped 6% after the price hikes were announced.
    • Tim Cook stated the company would hike prices due to surging memory and storage costs.

    Still unconfirmed:

    • Apple's pricing issues will worsen through 2027.
    confidence 95%