Apple’s Foldable iPhone Ultra Launch May Be Days Away, if You Can Get One
Apple's foldable iPhone, possibly called iPhone Ultra or iPhone Fold, is expected to launch soon with a price over $2,000. The device will have a book-style design and may debut alongside the iPhone 18 Pro lineup. Production challenges could limit initial availability. The standard iPhone models and iPhone 17 continue to attract strong consumer interest.
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- ✓ The foldable iPhone is expected to have a starting price north of $2,000.
- ✓ The device will have a book-style design.
- ✓ The launch is expected to be alongside the iPhone 18 Pro lineup in September 2026.
What changed
The expected launch date for the foldable iPhone has been narrowed down to September 2026, with some sources suggesting it may arrive days away from the current date.
Live updates
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Apple's Foldable iPhone Ultra Launch May Be Days Away
Apple's foldable iPhone, possibly called iPhone Ultra or iPhone Fold, is expected to launch soon with a price over $2,000. The device will have a book-style design and may debut alongside the iPhone 18 Pro lineup. Production challenges could limit initial availability. The standard iPhone models and iPhone 17 continue to attract strong consumer interest.
Why it matters
The upcoming launch is part of Apple's 2026 product lineup, which includes other flagships like the Samsung Galaxy S26 Ultra and Google Pixel 11 Pro. Apple's foldable iPhone faces criticism over its hinge and design compared to Chinese competitors. The company is also managing a $250 million AI iPhone settlement.
What is confirmed
- The foldable iPhone is expected to have a starting price north of $2,000.
- The device will have a book-style design.
- The launch is expected to be alongside the iPhone 18 Pro lineup in September 2026.
Still unconfirmed
- The foldable iPhone may be called iPhone Ultra or iPhone Fold.
- Production challenges could make the iPhone Ultra hard to get at launch.
What to watch next
- Apple's official launch announcement
- Release date confirmation
- Details on production and availability
confidence 75%Sources used for this update (20)
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Apple Foldable iPhone Duo Faces Design Scrutiny Amid AI Settlement
Apple is managing a $250 million AI iPhone settlement while preparing to launch the iPhone Duo, a foldable device priced at $2,000. The Duo faces criticism over its hinge and design relative to Chinese competitors. While the foldable remains delayed, standard iPhone models and the iPhone 17 continue to attract strong consumer interest. Eligible participants can now access the official claims website for the AI settlement. This hardware cycle coincides with the release of other 2026 flagships including the Samsung Galaxy S26 Ultra and Google Pixel 11 Pro.
Why it matters
Apple is attempting to enter the foldable market 19 years after the original iPhone debut. The company must balance this expansion with legal challenges regarding its AI implementation. High demand for hardware refreshes persists despite these headwinds.
Still unconfirmed
- The foldable iPhone Duo will cost $2,000.
- The iPhone Duo hinge and design are inferior to existing Chinese competitor devices.
What to watch next
- Official launch date for the iPhone Duo
- Court rulings on the $250 million AI settlement
- Release of the Samsung Galaxy Tab S12 series
confidence 70%Sources used for this update (2)
- mashable.com — The 9 best smartphones to buy in 2026, tested by experts
- www.sammyfans.com — Samsung Galaxy Tab S12 Ultra leaked renders show familiar design
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Apple iPhone Duo and $250 Million Settlement Take Center Stage
Apple faces high demand for its hardware refresh cycle while managing new class-action proceedings. The claims website for Apple's $250 million AI iPhone settlement is now live for eligible participants. Meanwhile, the upcoming $2,000 foldable iPhone Duo faces criticism regarding its design and hinge development compared to existing competitor devices in China. Despite delays for the foldable device, standard iPhone models continue to capture strong consumer attention 19 years after the product line debuted.
Why it matters
The introduction of the foldable iPhone Duo represents a significant expansion into new hardware categories for Apple under CEO John Ternus. Alongside hardware updates, legal developments such as the AI iPhone class-action settlement require consumer attention. Competition in international markets, particularly with Huawei devices in China, shapes the backdrop for Apple's foldable rollout.
What is confirmed
- The claims website for Apple's $250 million AI iPhone settlement is now live.
Still unconfirmed
- The iPhone Duo hinge addresses a problem that Huawei already solved with a wide phone featuring no moving parts.
- Apple's smartphone remains a dominant handset choice after 19 years without needing the iPhone Duo.
What to watch next
- October shipment dates for the $2,000 foldable iPhone Duo, Apple Watch Series 12, and new AirPods
- Consumer payout distributions from the $250 million AI iPhone class-action settlement
confidence 90%Sources used for this update (3)
- www.phonearena.com — I think the iPhone Duo is solving a problem Huawei already solved
- www.cnet.com — You Can Now File a Claim in Apple’s $250 Million AI iPhone Settlement
- www.macworld.com — Sorry Android, even the ‘dull’ iPhone is still the hottest handset around
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iPhone 18 Pro Refresh Cycle Exceeds Wall Street Expectations
Apple is experiencing a stronger-than-anticipated hardware refresh cycle for the iPhone 18 Pro, according to Evercore ISI. This performance marks the first major hardware test for CEO John Ternus. While the iPhone 18 Pro and Pro Max began pre-orders on September 12, the $2,000 foldable iPhone Duo, Apple Watch Series 12, and new AirPods are not expected to ship until October. Early U.S. consumer data indicates a preference for the Burgundy color option over Silver, Glacier, and Black.
Why it matters
The iPhone 18 series arrives as the iPhone 13 remains the most widely used model in the Apple ecosystem. The launch introduces the Duo, which Ternus described as the thinnest iPhone when opened.
What is confirmed
- Apple began pre-orders for the iPhone 18 Pro and Pro Max on September 12 at 5:00 a.m.
- The iPhone Duo is a $2,000 foldable phone featuring a 7.6-inch nano-texture display.
- CEO John Ternus described the iPhone Duo as the thinnest iPhone when opened.
- The iPhone Duo, Apple Watch Series 12, and new AirPods are scheduled to ship in October.
Still unconfirmed
- Evercore ISI claims Apple is seeing a better-than-expected refresh cycle with the iPhone 18 Pro.
- Early U.S. demand shows a preference for the Burgundy color over Black, Glacier, and Silver.
What to watch next
- October shipping dates for the iPhone Duo and Apple Watch Series 12
- Official sales figures for the iPhone 18 Pro series
confidence 80%Sources used for this update (4)
- www.provideocoalition.com — Review: iPhone 18 Pro Max
- www.pcmag.com — Apple iPhone 13 vs. iPhone 18: How Performance and Features Have Changed in 5 Years
- macdailynews.com — Apple is seeing a better-than-expected refresh cycle with iPhone 18 Pro – Evercore ISI
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Apple Opens iPhone 18 Pro Pre-Orders Amid Foldable Duo Anticipation
Apple began pre-orders for the iPhone 18 Pro and Pro Max on September 12 at 5:00 a.m. Early U.S. demand shows a preference for the Burgundy color over Black, Glacier, and Silver. These devices arrive alongside the iPhone Duo, a $2,000 foldable phone with a 7.6-inch nano-texture display, which CEO John Ternus called the thinnest iPhone when opened. While the Pro models are now available for order, the Duo and other new hardware including Apple Watch Series 12 and new AirPods are scheduled to ship in October.
Why it matters
The iPhone Duo marks Apple's first entry into the foldable smartphone market, replacing earlier rumors of an iPhone Ultra. This launch occurs as industry analysts suggest that being first to market with foldable screens no longer guarantees sustainable profit or market share.
What is confirmed
- Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9 at the Surprise and Shine event.
- Pre-orders for the iPhone 18 Pro models opened on Saturday, September 12 at 5:00 a.m.
- The iPhone Duo features a 7.6-inch inner display with a nano-texture finish and costs $2,000.
- The iPhone Duo, iPhone 18 Pro, Pro Max, Apple Watch Series 12, and new AirPods arrive in October.
Still unconfirmed
- Burgundy is the most popular iPhone 18 Pro color based on early U.S. pre-orders.
- iOS 27 is available and includes a Siri AI beta and Apple Intelligence tools for Safari and Photos.
- The iPhone 18 Pro and Pro Max outperform premium Android competitors in battery life and performance.
What to watch next
- October shipping dates for the iPhone Duo
- Official release of the moving-aperture phone camera
- Consumer adoption rates for the foldable Duo compared to the 18 Pro series
confidence 90%Sources used for this update (6)
- www.macrumors.com — How to Pre-Order iPhone 18 Pro From Apple and Get the Model You Want on Launch Day
- gizmodo.com — iPhone 18 Pro and 18 Pro Max Review: Apple Is Just Flexing Hard Now
- www.foxnews.com — iOS 27 is here: 10 iPhone features you’ll want to try now
- zeerawireless.com — Is Burgundy the Most Popular iPhone 18 Pro Color? Early U.S. Pre-Orders Suggest Yes
- appleinsider.com — Prime Big Deal Days starts Oct. 6, but you can save up to $600 on Apple now
- eu.36kr.com — Seven years after the debut of foldable screens, why are users still not ready to unfold and embrace them?
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Apple Debuts iPhone Duo Foldable and First Moving-Aperture Camera
Apple launched the iPhone Duo, its first foldable smartphone, at the September 9 Surprise and Shine event. The device features a 7.6-inch inner display with a nano-texture finish and costs $2,000. CEO John Ternus described it as the thinnest iPhone ever when opened. The phone arrives in October alongside the iPhone 18 Pro, Pro Max, Apple Watch Series 12, and new AirPods. Additionally, Apple released its first moving-aperture phone camera this week. The iPhone Duo replaces previous expectations for a model called the iPhone Ultra.
Why it matters
This launch marks Apple's entry into the foldable market to compete with existing foldable devices. The release coincides with the broader iPhone 18 series rollout and updates to the Apple Watch and AirPods ecosystem.
What is confirmed
- Apple introduced the foldable iPhone Duo at the Surprise and Shine event on September 9.
- The iPhone Duo costs $2,000 and has a 7.6-inch inner display with a nano-texture finish.
- The iPhone Duo launches in October with the iPhone 18 Pro, Pro Max, Apple Watch Series 12, and new AirPods.
- CEO John Ternus stated the iPhone Duo is the thinnest iPhone ever when opened.
- Apple released its first moving-aperture phone camera this week.
Still unconfirmed
- The iPhone 18 features 45 hours of battery life and a 48MP camera.
- Trade-in offers of $1,200 are available for the iPhone 18.
What to watch next
- Official October release date for the iPhone Duo
- Retail availability and shipping timelines for the iPhone 18 Pro
- Performance reviews of the new moving-aperture camera
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Apple reveals iPhone Duo foldable smartphone
Apple introduced the iPhone Duo, its first foldable smartphone, at the "Surprise and Shine" event on September 9. The device costs $2,000 and features a 7.6-inch inner display with a nano-texture finish to reduce glare. CEO John Ternus described the phone as the thinnest iPhone ever when opened and highlighted its remarkable hinge. The iPhone Duo launches in October alongside the iPhone 18 Pro, Pro Max, Apple Watch Series 12, and new AirPods. The device replaces previous rumors of an "iPhone Ultra" model.
Why it matters
The launch marks Apple's entry into the foldable hardware market. John Gruber of Daring Fireball previously predicted the Duo naming convention in April. This release follows months of speculation regarding a high-end foldable variant.
What is confirmed
- Apple introduced the iPhone Duo foldable smartphone at a September 9 event.
- The iPhone Duo is priced at $2,000.
- The device features a 7.6-inch inner display with a nano-texture finish.
- The iPhone Duo will launch in October.
- The product launch included the iPhone 18 Pro, Pro Max, Apple Watch Series 12, and new AirPods.
Still unconfirmed
- The iPhone Duo features a 5.4-inch display.
What to watch next
- Official store availability dates in October
- Customer reviews of the nano-texture inner display
- Sales figures for the $2,000 price point
confidence 90%Sources used for this update (5)
- www.macrumors.com — iPhone Duo
- mobilesyrup.com — Cool phones and gadgets ready to launch from IFA 2026
- appleinsider.com — iPhone 18 Pro, iPhone Duo, more: What AppleInsider thinks about 'Surprise and Shine'
- www.macrumors.com — RIP, iPhone Ultra
- www.phonearena.com — The iPhone Duo is actually two phones in one, but not even that might be enough
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Apple Launches iPhone Duo Foldable Smartphone
Apple introduced the iPhone Duo, its first foldable smartphone, at a Cupertino event on September 9. CEO John Ternus announced the device, which features a 7.6-inch inner display with a nano-texture finish to reduce glare. Priced at $2,000, the phone is described as the thinnest iPhone ever when opened and utilizes a hinge described by the company as remarkable. The launch coincided with the release of the iPhone 18 Pro, Pro Max, Apple Watch Series 12, and new AirPods.
Why it matters
The Duo enters a market where foldable shipments are projected to top 100 million units by the end of 2026. This move signals a shift in Apple's risk appetite under new leadership. It positions the company against competitors like Samsung's Galaxy Z Fold 8.
What is confirmed
- Apple launched the iPhone Duo foldable smartphone on September 9 in Cupertino.
- The iPhone Duo costs $2,000.
- The device features a 7.6-inch inner display with a nano-texture finish.
- John Ternus is the CEO of Apple.
- Apple also announced the iPhone 18 Pro, Pro Max, Apple Watch Series 12, and new AirPods.
What to watch next
- Initial consumer sales figures for the iPhone Duo
- Software updates specifically targeting the foldable display
- Market share shifts between Apple and Samsung foldable devices
confidence 100%Sources used for this update (4)
- www.theatlantic.com — Okay, Sure, a Folding iPhone
- www.techpowerup.com — Apple Unveils iPhone Duo, the First Foldable iPhone
- 9to5google.com — The iPhone Duo is actually a software story
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Apple Unveils iPhone Duo Foldable and iPhone 18 Series
Apple officially launched its first foldable smartphone, the iPhone Duo, during a fall event at its Cupertino headquarters on September 9. The company also announced the iPhone 18 Pro and Pro Max, Apple Watch Series 12, and new AirPods. While previous reports suggested the foldable device would be named the iPhone Ultra, official announcements confirm the Duo branding. The launch arrives as global foldable shipments are expected to exceed 100 million units by the end of 2026, driven by Apple and Samsung's Galaxy Z Fold 8.
Why it matters
This event was the first major keynote led by CEO John Ternus. The product rollout occurs amid pricing pressures linked to RAMageddon. The shift to a foldable form factor marks a significant hardware departure for the iPhone line.
What is confirmed
- Apple unveiled the iPhone Duo foldable phone at its Cupertino headquarters on September 9.
- The September 9 event included announcements for the iPhone 18 series and Apple Watch Series 12.
- Apple released new AirPods during its fall 2026 presentation.
Still unconfirmed
- Prospective buyers may face availability hurdles and pricing pressures linked to RAMageddon.
- Global foldable smartphone shipments will cross 100 million units by the end of 2026.
What to watch next
- Official pricing and availability dates for the iPhone Duo
confidence 95%Sources used for this update (5)
- www.macrumors.com — iPhone Duo: Launch, Pricing, and What to Expect From Apple's Foldable
- www.livemint.com — iPhone 18 Launch Event LIVE Updates: iPhone Duo name leaked ahead of Foldable iPhone launch
- www.popsci.com — Everything Apple just announced at its fall 2026 event: The folding iPhone Duo, iPhone 18, Apple Watch Series 12, and new AirPods
- finance.yahoo.com — Apple event live: iPhone Duo, iPhone 18 Pro & watches announced
- www.nytimes.com — Apple Just Unveiled a Folding iPhone, and It Looks Good
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Apple Unveils First Foldable iPhone Ultra at Keynote
Apple is showcasing its first foldable iPhone, the iPhone Ultra, during a live keynote event streaming at 10 a.m. PDT on September 9. This presentation marks the first major keynote led by new Apple CEO John Ternus. The hardware lineup also includes the iPhone 18 Pro, iPhone 18 Pro Max, and Apple Watch Series 12. Prospective buyers face potential hurdles regarding device availability and pricing pressures linked to RAMageddon. Global foldable smartphone shipments are projected to cross 100 million units by the end of 2026, driven by the iPhone Ultra and the Galaxy Z Fold 8.
Why it matters
The introduction of the foldable iPhone Ultra marks a major expansion of Apple's hardware strategy into the foldable market. Industry projections show strong growth for foldable devices throughout 2026. However, initial consumer demand may outpace supply due to reported inventory limits.
What is confirmed
- Apple is hosting its annual iPhone event on September 9 at 10 a.m. PDT.
- John Ternus is the new Apple CEO helming the keynote event.
- Global foldable smartphone shipments are projected to cross 100 million units by the end of 2026.
Still unconfirmed
- The foldable iPhone Ultra may launch in mainland China later than in other markets due to a limited initial inventory and regional allocation, according to Weibo leaker Instant Digital.
What to watch next
- Verify official release dates and regional availability for the iPhone Ultra following the September 9 keynote.
- Observe initial consumer demand and supply chain reports regarding the limited initial inventory.
confidence 90%Sources used for this update (4)
- www.cnet.com — Apple Event 2026 Live: The First Foldable iPhone, iPhone 18 Pro, Apple Watch 12 and More
- techcrunch.com — How to watch Apple’s foldable iPhone announcement
- www.macrumors.com — Foldable 'iPhone Ultra' May Launch Later in China, Says Leaker
- www.analyticsinsight.net — iPhone 18 Pro vs Foldable iPhone Ultra: Which Apple Phone Should You Wait For?
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Apple iPhone Ultra Launch Approaches Amid Foldable Market Surge
Apple prepares to host an event this Wednesday, September 10, where the company is widely expected to unveil the iPhone Ultra alongside the iPhone 18 Pro, iPhone 18 Pro Max, and Apple Watch Series 12. Global foldable smartphone shipments are projected to cross 100 million units by the end of 2026, driven by both the iPhone Ultra and the Galaxy Z Fold 8. However, prospective buyers face potential hurdles regarding device availability and pricing pressures linked to RAMageddon.
Why it matters
Apple faces intense competition in the foldable sector from established rivals like Google and Samsung, alongside new hardware such as the Xiaomi 18 Fold and an upcoming book-style Razr Fold from Motorola. Consumer demand remains high, though US surveys indicate that battery life is a primary concern for mobile users upgrading their devices this year. Production limitations could restrict initial supply to a few hundred units per day.
What is confirmed
- Apple is hosting an event on Wednesday, September 10, where it is expected to unveil the iPhone Ultra, iPhone 18 Pro, iPhone 18 Pro Max, and Apple Watch Series 12.
- Global foldable smartphone shipments are expected to cross 100 million units by the end of 2026, boosted by the iPhone Ultra and Galaxy Z Fold 8.
Still unconfirmed
- Production of the iPhone Ultra is limited to a few hundred units per day, raising availability concerns.
- RAMageddon is pushing smartphone prices higher, meaning Apple users may not get everything they want at the Wednesday event.
What to watch next
- Official announcement and pricing details for the iPhone Ultra at the September 10 event.
- Actual retail availability and daily production volume figures following the launch.
- Market performance of competing foldable devices including the Xiaomi 18 Fold and Motorola Razr Fold.
confidence 90%Sources used for this update (5)
- www.phonearena.com — Apple's iPhone Ultra will help the foldable market hit a big milestone this year
- www.zdnet.com — I tried the Xiaomi 18 Fold before the iPhone Ultra launch – it beat my Samsung in 3 ways
- www.cnet.com — Should You Buy a New iPhone From Apple, a Carrier or Unlocked? Here’s What to Know
- www.phonearena.com — Motorola's wide Galaxy Z Fold 8 and iPhone Ultra rival could be only a few months away
- www.cnet.com — Over Half of US Adults Want Better Battery Life, but Can Apple Deliver with its New iPhone Lineup?
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Apple to host "surprise and shine" event Wednesday for iPhone Ultra reveal
Apple will host a "surprise and shine" event this Wednesday, September 10, where the company is widely expected to unveil the iPhone Ultra. This first-ever foldable device will likely debut alongside the iPhone 18 Pro, iPhone 18 Pro Max, and Apple Watch Series 12. While excitement for the foldable design is high, Apple faces pressure to compete with established foldable offerings from Google and Samsung. Availability remains a concern as previous reports indicated production is limited to a few hundred units per day.
Why it matters
Apple is entering the foldable market late compared to its primary competitors. The iPhone Ultra is positioned as a premium alternative to the standard iPhone 18 series. High memory costs for the 18 series have already impacted production expenses.
What is confirmed
- Apple is hosting a "surprise and shine" event this Wednesday.
- The iPhone Ultra is expected to be revealed at the September 9 event.
- The iPhone 18 Pro and iPhone 18 Pro Max will be launched.
Still unconfirmed
- The event will include the launch of the Apple Watch Series 12.
- Production for the Ultra model is limited to a few hundred units per day.
- The iPhone Ultra features a folding screen and hinge.
What to watch next
- Official confirmation of the iPhone Ultra specifications during the Wednesday event.
- Announcement of pricing and pre-order availability for the limited Ultra units.
- Verification of the leaked keynote script contents.
confidence 80%Sources used for this update (5)
- www.phonearena.com — I was wrong about the Galaxy Z Fold 8, but the iPhone Ultra is still in danger
- www.dailymail.com — Apple is hosting its 'surprise and shine' event this week where it could unveil its foldable iPhone Ultra - here's how you can watch live
- www.macworld.com — Surprise! We found Apple’s iPhone Ultra keynote script
- www.macworld.com — iPhone Ultra: Latest foldable iPhone release date, price, specs and rumors
- www.zdnet.com — I’m skipping the iPhone 18 Pro Max this year, but the foldable Ultra? I want it real bad
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Apple expected to reveal foldable iPhone Ultra at September 9 event
Apple may unveil its first foldable device, the iPhone Ultra, alongside the iPhone 18 series, Apple Watches, and AirPods on September 9. While the launch is imminent, production for the Ultra model is reportedly limited to a few hundred units per day. This limited supply may create significant availability issues for consumers. The device is expected to feature a folding screen and hinge, positioning it as a premium alternative to the iPhone 18 Pro, though high memory costs for the 18 series are already impacting production expenses.
Why it matters
The introduction of a foldable iPhone represents the most significant design change to the product line in years. Apple is balancing this launch with the standard iPhone 18 cycle amid rising component costs. Success depends on whether the Ultra's premium features justify its expected high price point.
What is confirmed
- Apple is expected to reveal new iPhones, Apple Watches, and AirPods in a matter of days.
- An Apple keynote event is anticipated for September 9.
Still unconfirmed
- Memory costs are driving up the bill of materials for the iPhone 18 series according to TrendForce.
What to watch next
- Official confirmation of the iPhone Ultra at the September 9 event
- Verification of the $2,000 price point
- Updated production figures from Apple suppliers
confidence 70%Sources used for this update (14)
- mashable.com — The 30+ best Labor Day tech deals: We found laptops, TVs, headphones, and AirTags on sale
- au.news.yahoo.com — Apple iPhone 18 Pro Release Date Schedule: Your Complete September Countdown
- Yahoo Finance — Apple's first foldable iPhone may cost $2,000
- PhoneArena — If this iPhone Ultra price leak is true, Apple is repeating a huge mistake
- TrendForce — Memory Costs Drive Up iPhone 18 Series BOM; AI and Pricing to Shape Upgrade Demand, Says TrendForce
- CNET — Apple’s Foldable iPhone Ultra Launch May Be Days Away, if You Can Get One
- AppleInsider — This is the folding iPhone, if case manufacturers are right
- MacRumors — iPhone Ultra Production Hitting Just 'a Few Hundred' a Day, Says Nikkei
- 9to5Mac — Three advantages iPhone Ultra will have over iPhone 18 Pro
- Yahoo Finance — AAPL Heads For Third Weekly Gain — But Foldable iPhone Is Reportedly Stuck At ‘A Few Hundred’ Units A Day
- www.pocket-lint.com — I already know what Apple is going to announce at its event this week
- zeerawireless.com — iPhone Ultra: 10 Things to Know Before Buying Apple’s First Foldable iPhone
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