https://www.live-feeds.com/feed/apple-s-iphone-18-goes-on-sale-as-customers-line-up-at-stores-worldwideContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/apple-s-iphone-18-goes-on-sale-as-customers-line-up-at-stores-worldwidehttps://www.live-feeds.com/feed/apple-s-iphone-18-goes-on-sale-as-customers-line-up-at-stores-worldwide#u77537Sun, 20 Sep 2026 14:50:38 +0000Apple has started global sales of the iPhone 18, including Pro and Pro Max models, alongside new Apple Watch and AirPods lineups. CEO John Ternus greeted customers at the 5th Avenue flagship store. The iPhone 18 Pro features a variable-aperture camera, image-authentication tools, and Siri AI integrated with Google Gemini models. While fans are queuing in markets like Korea and India, UBS reports that initial wait times in key markets appear muted.Why it mattersThe launch marks the first hardware cycle under CEO John Ternus. The integration of Google Gemini into Siri represents a shift in Apple