Apple's John Ternus Makes Product Event Debut As CEO, Introducing New AI Tools, iPhone 18
Apple chief executive John Ternus used his product event debut to unveil the iPhone 18, iPhone 18 Pro, and the company's first foldable phone, the iPhone Duo. Priced at $1,999, the new foldable represents the most significant shift in phone design since the original release. Ternus also rolled out fresh artificial intelligence tools while asserting that the smartphone is still the best device for AI. Former chief executive Tim Cook delivered a cinematic introduction for Ternus at the annual showcase, which additionally included updates to AirPods and Apple Watches.
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- ✓ John Ternus made his product event debut as Apple chief executive during the annual showcase.
- ✓ Ternus introduced the iPhone 18, iPhone 18 Pro, and the company's first foldable phone, the iPhone Duo.
- ✓ The iPhone Duo is priced at $1,999 and marks the first major change to Apple phone design since its original debut.
- ✓ Tim Cook provided a cinematic introduction for Ternus at the event.
What changed
John Ternus led his first product keynote as Apple chief executive, introducing the company's first foldable phone and new artificial intelligence tools.
Live updates
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John Ternus Debuts as Apple CEO With iPhone Duo and New AI Tools
Apple chief executive John Ternus used his product event debut to unveil the iPhone 18, iPhone 18 Pro, and the company's first foldable phone, the iPhone Duo. Priced at $1,999, the new foldable represents the most significant shift in phone design since the original release. Ternus also rolled out fresh artificial intelligence tools while asserting that the smartphone is still the best device for AI. Former chief executive Tim Cook delivered a cinematic introduction for Ternus at the annual showcase, which additionally included updates to AirPods and Apple Watches.
Why it matters
The September showcase marks a leadership transition for Apple as Ternus steps into the chief executive role previously held by Tim Cook. The launch of a folding device aligns the company with competitors who have offered foldable hardware for years. Observers are also watching how the new leadership handles product lineup adjustments alongside the integration of proprietary artificial intelligence capabilities.
What is confirmed
- John Ternus made his product event debut as Apple chief executive during the annual showcase.
- Ternus introduced the iPhone 18, iPhone 18 Pro, and the company's first foldable phone, the iPhone Duo.
- The iPhone Duo is priced at $1,999 and marks the first major change to Apple phone design since its original debut.
- Tim Cook provided a cinematic introduction for Ternus at the event.
Still unconfirmed
- Quiet decisions made during the keynote signal a fundamentally different company direction for investors.
What to watch next
- Consumer adoption rates for the $1,999 iPhone Duo
- Market performance of the new artificial intelligence tools and upgrades
- Subsequent strategic decisions by CEO John Ternus regarding product lineup cuts
confidence 100%Sources used for this update (2)
- www.zdnet.com — Apple sets its iPhone 18 event for September: A new foldable and CEO could steal the show
- 247wallst.com — Apple’s New CEO Opened With a Foldable iPhone. The Real Story Is What He Cut
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John Ternus Debuts as Apple CEO With iPhone 18 and Foldable Duo
John Ternus made his product event debut as Apple chief executive during the annual showcase, introducing the iPhone 18, iPhone 18 Pro, and the company's first foldable phone, the iPhone Duo. The $1,999 device marks the first major change to Apple phone design since its original debut. Ternus also introduced new artificial intelligence tools and upgrades at the event, asserting that the phone remains the best AI device. Tim Cook provided a cinematic introduction for Ternus at the event, which also featured new AirPods and Apple Watches.
Why it matters
The transition puts Ternus in the spotlight for a high-stakes product cycle featuring Apple's most expensive and innovative phone design to date. The introduction of a foldable device shows Apple entering a hardware category previously dominated by competitors. The event also highlights the company's ongoing push into artificial intelligence features integrated across its mobile hardware line.
What is confirmed
- John Ternus made his product event debut as Apple CEO, introducing new artificial intelligence tools and the iPhone 18.
- Apple unveiled its first foldable phone ever, the iPhone Duo, priced at $1,999.
- John Ternus stated that the best AI device is still the iPhone.
- Apple introduced the iPhone 18 Pro, AirPods 5, and Apple Watches alongside the foldable phone.
What to watch next
- Consumer adoption rates and sales performance for the $1,999 foldable iPhone Duo
- Market response to the new artificial intelligence tools introduced for the iPhone 18 lineup
confidence 100%Sources used for this update (8)
- Deadline — Apple's John Ternus Makes Product Event Debut As CEO, Introducing New AI Tools, iPhone 18
- Bloomberg — A $2,000 iPhone Gives Apple’s New CEO His Steve Jobs Moment
- qz.com — Apple debuts foldable iPhone Duo alongside iPhone 18 Pro
- The Guardian — Apple’s new CEO introduces himself at annual showcase: ‘I continue to be inspired every single day’
- TechCrunch — Apple CEO John Ternus says the best AI device is still the iPhone
- www.entrepreneur.com — Apple Introduces Its Most Expensive and Innovative iPhone Yet, the $1,999 Foldable iPhone Duo
- finance.yahoo.com — Watch Tim Cook's cinematic introduction of John Ternus during Apple event
- en.tempo.co — Apple Event 2026: Apple Unveils Foldable iPhone Duo, iPhone 18 Pro and AI Upgrades
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