https://www.live-feeds.com/feed/apple-s-new-ceo-is-reviving-a-steve-jobs-strategy-from-25-years-agoContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/apple-s-new-ceo-is-reviving-a-steve-jobs-strategy-from-25-years-agohttps://www.live-feeds.com/feed/apple-s-new-ceo-is-reviving-a-steve-jobs-strategy-from-25-years-ago#u64703Fri, 11 Sep 2026 05:12:28 +0000Apple CEO Ternus introduced himself at the company's annual showcase, where the company positioned its new phones, watches, and AirPods as vehicles for AI. The event featured a foldable iPhone and a high-end iPhone priced at $2,000. Ternus stated he continues to be inspired every single day as he takes over leadership. The strategy marks a return to a Steve Jobs approach from 25 years ago, focusing on high-end hardware and integrated software to drive the company's next phase of growth.Why it mattersThe leadership transition comes as Apple faces critical tests in artificial intellige