Apple's new CEO John Ternus expected to debut foldable iPhone at event Wednesday
Apple CEO John Ternus has begun discussing the iPhone Duo, the company's first foldable phone, following its debut at a September 9 keynote. The device enters the premium market priced at $1,999 or $2,000. The launch included other hardware updates such as the Apple Watch 12, new AirPods, and the iPhone 18 Pro, which features a C2 modem and a $100 price increase. Ternus stated regarding the Duo, "This is what I want."
What changed
CEO John Ternus provided a personal quote regarding his desire for the iPhone Duo's development.
Live updates
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Apple CEO John Ternus discusses first foldable iPhone Duo after launch
Apple CEO John Ternus has begun discussing the iPhone Duo, the company's first foldable phone, following its debut at a September 9 keynote. The device enters the premium market priced at $1,999 or $2,000. The launch included other hardware updates such as the Apple Watch 12, new AirPods, and the iPhone 18 Pro, which features a C2 modem and a $100 price increase. Ternus stated regarding the Duo, "This is what I want."
Why it matters
The iPhone Duo represents the most significant change to the iPhone release cycle in seven years. It is the largest shift in form factor since the original iPhone launch.
What is confirmed
- Apple launched the iPhone Duo, its first foldable phone, during a September 9 keynote.
- The iPhone Duo is priced at $1,999 or $2,000.
- The iPhone 18 Pro includes a C2 modem and costs $100 more than previous models.
- Apple also released the Apple Watch 12 and new AirPods.
What to watch next
- Consumer sales data for the iPhone Duo
- Market response to the iPhone 18 Pro price increase
confidence 100%Sources used for this update (5)
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Apple debuts foldable iPhone Duo in first keynote under CEO John Ternus
Apple launched its first foldable phone, the iPhone Duo, during a September 9 keynote led by new CEO John Ternus. The device enters the premium smartphone market with a price point of $1,999 or $2,000. Other hardware releases include the iPhone 18 Pro, which features a C2 modem and a $100 price increase, alongside the Apple Watch 12 and new AirPods. This launch represents the most significant change to the iPhone release cadence in seven years and the biggest form factor shift since the original device.
Why it matters
The move puts Apple in direct competition with Chinese brands that have spent years developing foldable supply chains and software. This event serves as the primary introduction of Ternus's leadership strategy for hardware.
What is confirmed
- Apple introduced the foldable iPhone Duo and the iPhone 18 Pro during John Ternus's first showcase as CEO.
- The iPhone Duo is Apple's first foldable phone.
- The iPhone 18 Pro includes a $100 price increase.
- The iPhone Duo is priced at $1,999 or $2,000.
Still unconfirmed
- The iPhone 18 Pro features a C2 modem.
- The launch marks the biggest change to the iPhone release cadence in seven years.
- The launch is the biggest change to the device's form factor since its debut.
What to watch next
- Consumer reception of the $1,999 price point
- Market share shifts in China's premium smartphone segment
confidence 90%Sources used for this update (6)
- www.cnbc.com — Apple makes biggest change to iPhone release cadence in 7 years in Ternus' first showcase as CEO
- uk.finance.yahoo.com — Tech stocks today: Apple debuts foldable iPhone Duo, AI researchers issue fresh warnings
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- www.globaltimes.cn — Apple foldable debut heats up China’s premium smartphone race
- www.kaohooninternational.com — Apple Launches Foldable ‘iPhone Duo’ at $1,999 With Pro Models Getting Upgrades
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Apple debuts first foldable iPhone at September 9 event
Apple unveiled its first foldable phone, the iPhone Duo, during a September 9 keynote. The event marked the first major product launch under new CEO John Ternus. The iPhone Duo carries a price tag of $2,000. Other announcements included the iPhone 18 Pro, Apple Watch 12, and new AirPods. This event serves as the primary introduction of Ternus's leadership strategy for the company's hardware lineup.
Why it matters
The shift to a foldable design represents a significant departure from Apple's traditional slab-style smartphones. This launch coincides with a change in executive leadership. The company is attempting to enter a market segment already occupied by several competitors.
What is confirmed
- Apple launched its first foldable iPhone, the iPhone Duo, on September 9.
- John Ternus led the September 9 event in his capacity as Apple CEO.
- The iPhone Duo is priced at $2,000.
- Apple announced the iPhone 18 Pro and Apple Watch 12.
Still unconfirmed
- The foldable device may be referred to as the iPhone Ultra.
- A new iPhone Air model is being developed.
- Specific color options and base storage levels for the iPhone Duo have leaked.
What to watch next
- Official release dates for the iPhone Duo and iPhone 18 Pro
- Consumer sales data for the $2,000 foldable device
- Detailed technical specifications for the Apple Watch 12
confidence 95%Sources used for this update (9)
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