Apple’s new CEO, John Ternus, takes over from Tim Cook after 15 years
John Ternus officially assumed the role of Apple CEO on September 1, 2026, succeeding Tim Cook after a 15-year tenure that saw Apple's value surge. Cook transitioned to the position of executive chairman of the board. The leadership shift occurs as Apple addresses artificial intelligence deployment challenges, works to catch up with competitors, and faces hardware supply pressures. Meanwhile, Tim Cook recently traveled to Europe to meet with officials regarding online child safety and sold nearly $64 million worth of company shares.
Listen to Live Briefing
Real-time synthesized voice briefing · Live Feeds Desk
- ✓ John Ternus replaced Tim Cook as Apple CEO on September 1, 2026.
- ✓ Tim Cook became Apple executive chairman of the board following his departure from the CEO role.
- ✓ Tim Cook sold nearly $64 million of Apple shares that were part of his compensation package.
- ✓ Tim Cook met with European Parliament president Roberta Metsola in Strasbourg to discuss children's safety online.
What changed
John Ternus officially assumed the role of Apple CEO from Tim Cook, who transitioned to executive chairman.
Live updates
-
John Ternus Takes Over Apple CEO Role as Tim Cook Becomes Chairman
John Ternus officially assumed the role of Apple CEO on September 1, 2026, succeeding Tim Cook after a 15-year tenure that saw Apple's value surge. Cook transitioned to the position of executive chairman of the board. The leadership shift occurs as Apple addresses artificial intelligence deployment challenges, works to catch up with competitors, and faces hardware supply pressures. Meanwhile, Tim Cook recently traveled to Europe to meet with officials regarding online child safety and sold nearly $64 million worth of company shares.
Why it matters
Tim Cook led Apple for 15 years, during which the company reached a valuation of $4.6 trillion driven by the iPhone. The transition to John Ternus coincides with a competitive artificial intelligence race where Apple has faced early delays. Ternus now steers the tech giant through supply chain adjustments and shifting regulatory landscapes.
What is confirmed
- John Ternus replaced Tim Cook as Apple CEO on September 1, 2026.
- Tim Cook became Apple executive chairman of the board following his departure from the CEO role.
- Tim Cook sold nearly $64 million of Apple shares that were part of his compensation package.
- Tim Cook met with European Parliament president Roberta Metsola in Strasbourg to discuss children's safety online.
Still unconfirmed
- Component orders for Apple's newest Pro iPhones have dropped by at least 15 percent due to memory chip shortages and price increases.
What to watch next
- Apple's potential introduction of a touch-screen MacBook on October 27, 2026
- Further developments in Apple's artificial intelligence integration and Siri upgrades
- Future updates on component supply constraints and iPhone production numbers
confidence 95%Sources used for this update (25)
- finance.yahoo.com — Yahoo Finance - Stock Market Live, Quotes, Business & Finance News
- www.cultofmac.com — Cult of Mac | Your source for the latest Apple news, rumors, analysis ...
- www.apple.com — Apple
- www.apple.com — Apple Store Online
- account.apple.com — Manage your Apple Account
- support.apple.com — Official Apple Support
- support.apple.com — Sign in to your Apple Account on the web or in your device...
- www.macrumors.com — John Ternus on MacRumors
- www.theverge.com — John Ternus takes over as Apple’s new CEO | The Verge
- www.macrumors.com — Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
- timesofindia.indiatimes.com — Apple may launch its first touch-screen MacBook on October 27: Report
- vucense.com — Tim Cook Stepped Down as Apple CEO: What John Ternus Means
-
Apple CEO John Ternus takes charge of design teams
Apple CEO John Ternus is stepping directly into product design, spending multiple days weekly in the studio to lead industrial and human interface teams without appointing a chief design officer. This hands-on management style marks a departure from his predecessor, Tim Cook. Meanwhile, Apple faces supply pressures as component orders for its newest Pro iPhones drop by at least 15 percent due to memory chip shortages and price increases. Additionally, Tim Cook recently met with European officials in Strasbourg to pledge online child safety protections.
Why it matters
Ternus assumed the chief executive role on September 1, 2026, taking over a nearly $5 trillion enterprise from Tim Cook after a 15-year tenure. The shift toward a design-focused executive suite addresses years of talent loss following Jony Ive's departure in 2019. Cook continues to engage in public policy matters as Apple's executive chairman.
What is confirmed
- John Ternus is spending multiple days weekly in the Apple design studio, emerging as the de facto leader over industrial and human interface teams.
- Apple executive chairman Tim Cook met with European Parliament President Roberta Metsola in Strasbourg to discuss online child safety.
- Suppliers report that Apple component orders for the newest Pro iPhones are down by at least 15 percent.
Still unconfirmed
- John Ternus initially admitted he was not sure he was ready to take over as CEO.
What to watch next
- Any official announcements regarding a permanent chief design officer
- Supplier reports confirming whether iPhone order cuts persist due to memory chip shortages
confidence 100%Sources used for this update (11)
- 9to5mac.com — John Ternus is taking a more ‘hands-on’ role in Apple’s design teams as CEO: report
- www.phonearena.com — Tim Cook's blunt advice to Apple's new CEO is already reshaping the company
- www.webpronews.com — Apple’s New CEO Becomes Its Own Design Chief as John Ternus ...
- economictimes.indiatimes.com — Apple's Tim Cook praises EU over efforts to protect children online
- gadgets.beebom.com — Apple’s New CEO Is Getting Much More Hands-on with Product ...
- timesofindia.indiatimes.com — Tim Cook shares message on Steve Jobs’ death anniversary, says ‘he certainly changed my life forever....
- eu.36kr.com — 15 years after Steve Jobs' death, AI has posed problems that he never encountered.
- www.dailymail.com — Silicon Valley's 10 highest-paid executives revealed... and a relatively unknown 34-year-old wunderkind is top with eye-popping $864million paycheck
- www.fool.com — Tim Cook's Final Apple Earnings Call Showed the Company Made More Quarterly Revenue Than It Booked in All....
- fortune.com — A $100 price hike may be all it takes to scare off iPhone buyers, as Apple reportedly slashes orders
- www.indiatoday.in — 15 yrs since he passed away, Tim Cook and John Ternus remember Steve Jobs on death anniversary - India To....
-
Apple CEO John Ternus Pursues Major Corporate Overhaul
Apple chief executive John Ternus is executing a broad corporate overhaul to restructure the nearly $5 trillion enterprise, focusing on speed, engineering, and a leaner organization. Ternus assumed the role on September 1, 2026, succeeding Tim Cook after a 15-year tenure. He is reducing management layers, cutting staff and budgets, and returning design to the executive suite to accelerate product development. Concurrently, Ternus and Tim Cook recently marked the 15th anniversary of Steve Jobs's passing by sharing remembrance posts. Meanwhile, a Media Research Center study reports that Apple News has grown more left-leaning under the new leadership.
Why it matters
The structural shift led by Ternus places engineering and design back at the core of company strategy to better compete with rivals like Meta and Samsung. These executive changes aim to drive revenue growth through a broadened device lineup and faster product introductions. The strategic pivot follows a decade and a half of leadership under Tim Cook, marking a distinct operational shift for the tech giant.
What is confirmed
- John Ternus assumed the role of Apple CEO on September 1, 2026, succeeding Tim Cook.
- John Ternus and Tim Cook shared posts remembering Steve Jobs on the 15th anniversary of his passing.
Still unconfirmed
- Apple News has become more politically lopsided under new CEO John Ternus, with a study finding 67% of promoted stories from left-leaning outlets.
What to watch next
- Specific product release timelines resulting from the restructured development process
- Further executive appointments tied to the ongoing corporate overhaul
confidence 100%Sources used for this update (6)
- nypost.com — Apple CEO John Ternus seeks major overhaul of iPhone maker ...
- basic-tutorials.com — John Ternus as Apple CEO: Why He’s Making Design a Top Priority Again
- www.macworld.com — John Ternus is already doing it all
- 9to5mac.com — John Ternus writes post celebrating Steve Jobs on anniversary of passing
- mashable.com — Fifteen years after Steve Jobs’ death, Apple leaders and fans reflect on his legacy
- www.foxnews.com — Apple News turns more left-leaning under CEO John Ternus, MRC says
-
Apple CEO John Ternus Overhauls Management to Speed Up Production
John Ternus assumed the role of Apple chief executive on September 1, 2026, succeeding Tim Cook after a 15-year tenure. Ternus is executing a corporate overhaul of the nearly $5 trillion enterprise, focusing on speed, engineering, and experimentation. He is cutting management layers and budgets to ship products faster and establish a leaner organization. The structural shift places engineering back at the core of company strategy to better compete with market rivals such as Meta and Samsung while driving revenue growth through a broadened device lineup.
Why it matters
Ternus takes command following Tim Cook's departure, steering the tech giant toward a hands-on management style that reduces barriers between engineers and leadership. The organizational changes follow previous legal pressure and product pricing scrutiny surrounding devices like the iPhone Duo and foldable models. Market positioning now relies on faster product deployment and streamlined operations.
What is confirmed
- John Ternus took over as Apple CEO on September 1, 2026, succeeding Tim Cook after 15 years.
- Ternus is cutting management layers and budgets to make Apple leaner and ship products faster.
- The reorganization is designed to put engineering back at the center of company strategy and broaden the device lineup.
Still unconfirmed
- Ternus is reportedly considering reducing the middle-management layers separating engineers and senior leadership according to Bloomberg.
- Ternus wants to compete directly with rivals like Meta and Samsung through faster product cycles.
What to watch next
- Specific announcements regarding job cuts and budget reductions under the new leadership
- Official disclosures on the restructured engineering and product development pipelines
- Market performance metrics for upcoming device launches under Ternus
confidence 100%Sources used for this update (9)
- www.foreignpolicyjournal.com — Apple (NASDAQ: AAPL) CEO John Ternus Bets On Foldable iPhone ...
- observer.com — Apple CEO John Ternus Wants a Faster, Bolder $5 Trillion Empire
- thenextweb.com — Apple’s new CEO cuts managers to ship products faster, Bloomberg reports
- finance.yahoo.com — Apple CEO John Ternus Reportedly Weighs A Leaner Organization – Here’s The Key Things Under Consideration
- gizmodo.com — Apple’s New CEO Looking to Cut Jobs and Push for Faster Product Launches
- jen.jiji.com — Home, SoloAffitti: "Arrears lead to evictions, debt remains even after"
- www.marketscreener.com — Apple prepares a reorganization to put engineering back at the heart of its strategy
- www.entrepreneur.com — Apple’s New CEO John Ternus Has Plans to Rewire the Company
- www.marketscreener.com — Technology Shares Rise Alongside Broader Market -- Technology Roundup
-
Apple's new CEO John Ternus faces $5.7bln patent case and iPhone pricing questions
Apple's new CEO John Ternus has taken over from Tim Cook after 15 years. A US jury has ruled that Apple owes $5.7 billion for using patented haptic technology in iPhones and Apple Watches. The company has also faced questions about iPhone pricing under Ternus's leadership, with the iPhone Duo and a 'Liquid metal' version of the foldable iPhone being sold at premium prices.
Why it matters
The leadership transition at Apple comes as the company is navigating the challenges of innovation, patent disputes, and user concerns about privacy and pricing. Ternus, who came from the hardware side of the business, has already overseen the launch of new products, including the iPhone Duo. The company's stock performance and the semiconductor industry's growth are also being closely watched.
What is confirmed
- A US jury ruled that Apple owes San Diego-based Taction more than $5.7 billion for using its patented technology to power the haptic feedback in iPhones and Apple Watches.
- John Ternus took over as Apple's CEO after Tim Cook transitioned to executive chairman following a 15-year tenure.
- The iPhone 18 Pro was priced at $1,199.
Still unconfirmed
- Users are concerned that devices may become more expensive and privacy features may diminish under John Ternus's leadership.
What to watch next
- Apple's appeal of the $5.7 billion patent infringement ruling
- The release of more details about the iPhone Duo and its pricing
- The impact of AI on Apple's business and user privacy
confidence 90%Sources used for this update (9)
- www.marketscreener.com — US jury says Apple owes record $5.7 billion in haptic technology patent case
- www.fool.com — Apple Launches New Products in Time for New CEO
- www.foxbusiness.com — Apple Business News & Stock Updates | Fox Business
- finance.yahoo.com — Apple (AAPL) Opens the Ternus Era with a Foldable iPhone. Can Premium Devices Lift Revenue?
- stocktwits.com — Okta’s AI Security Role Can Drive ‘Durable Growth Re-Acceleration,’ Says Citizens — Lifts Target ....
- tribune.net.ph — John Arcilla Beast Joross Gamboa Wantawsan
- iphoneislam.com — Apple under John Ternos: Will devices become more expensive and privacy less?
- www.dailymail.com — And you thought the iPhone Duo was expensive! 'Liquid metal' version of Apple's foldable goes on sale for....
- stocktwits.com — Stocks Near Records, But Yields And Oil Are Rising: 3 Charts To Watch This Week
-
Apple CEO John Ternus Discusses iPhone Duo Design and Leadership Succession
Apple chief executive John Ternus has publicly explained the design choices behind the newly released iPhone Duo, noting how the device avoids a traditional two-phone appearance while addressing artificial intelligence limitations. Ternus assumed leadership after Tim Cook transitioned to executive chairman following a 15-year tenure. Concurrently, Cook received the Semiconductor Industry Association's 2026 Noyce Award on the same day the SOX index rose 4.3 percent driven by demand for artificial intelligence chips. Apple previously rolled out the iPhone Duo and implemented layoffs under Ternus, alongside a price increase for the iPhone 18 Pro to $1,199.
Why it matters
The transition in Apple leadership occurs as the technology sector grapples with high demand and shortages for memory chips driven by artificial intelligence. Tim Cook led the $4.5 trillion company for 15 years before moving to executive chairman, subsequently receiving top industry recognition from the Semiconductor Industry Association. Meanwhile, the company adjusted its hardware pricing and initiated workforce reductions under the direction of the new chief executive.
What is confirmed
- John Ternus serves as the chief executive of Apple after succeeding Tim Cook, who led the technology giant for 15 years before becoming executive chairman.
- Tim Cook won the Semiconductor Industry Association's 2026 Noyce Award on a day when the SOX index jumped 4.3 percent due to artificial intelligence chip demand.
Still unconfirmed
- John Ternus explained that the iPhone Duo avoids the two-phone look and repeated limitations regarding Siri artificial intelligence.
- Tim Cook personally offered John Ternus the chief executive job at Apple.
What to watch next
- Further market reactions to Apple's AI memory chip strategies and hardware pricing.
- Additional announcements regarding Apple's reported foldable smartphone development.
confidence 90%Sources used for this update (2)
- www.ithinkdiff.com — Apple CEO John Ternus Explains How iPhone Duo Got Its Shape
- startupfortune.com — Tim Cook wins the chip industry's highest honor as semiconductors surge
-
Apple Implements First Layoffs Under New CEO John Ternus
Apple has initiated layoffs under the leadership of new chief executive John Ternus, marking a significant shift for the company valued at over $4.5 trillion. Ternus recently succeeded Tim Cook, who stepped into the role of executive chairman after leading the technology giant for 15 years. The transition follows the recent rollout of the iPhone Duo and a price increase for the iPhone 18 Pro to $1,199 to counteract memory chip shortages driven by artificial intelligence. Meanwhile, Apple stock surged 5.6 percent amid announcements regarding a foldable smartphone.
Why it matters
John Ternus took the helm of Apple with the management of 16 new product launches, including smart-home screens and budget-friendly devices. The workforce reductions represent the initial major structural change enacted under his leadership following Tim Cook's departure from the chief executive role after 15 years. Concurrently, market reaction has been positive regarding hardware developments, including a foldable smartphone announcement.
What is confirmed
- John Ternus began his tenure as Apple CEO by announcing the iPhone Duo.
- Apple stock surged 5.6 percent following a foldable smartphone announcement.
Still unconfirmed
- The layoffs mark the start of a new, darker era at Apple.
What to watch next
- Further official announcements from Apple regarding the scope and department targets of the layoffs
- Market performance and investor response to the new iPhone Duo and foldable smartphone rollout
confidence 80%Sources used for this update (5)
- jen.jiji.com — Juve-Atalanta, Nerazzurri protests for missed penalty on Rowe: what happened
- jen.jiji.com — Cindy Crawford's son, Presley Gerber, has died at 27
- www.phonearena.com — Apple’s first layoffs under new CEO John Ternus are here, I wonder what this means for the company
- note.com — [September 21] Apple stock surges 5.6%! The inside story of the first foldable smartphone announcement and the predicament caused by declining Netflix viewin…
- finance.yahoo.com — 10 Years Later: 5 Low-Risk Stocks for the Next Year
-
Apple CEO John Ternus increases iPhone 18 Pro price
Apple CEO John Ternus has raised the price of the iPhone 18 Pro to $1,199, a $100 increase. This move offsets costs stemming from a memory chip shortage driven by artificial intelligence. Ternus takes over from Tim Cook, who led the company for 15 years and now serves as executive chairman. The new CEO manages a company valued at over $4.5 trillion while overseeing the launch of new iPhones and 16 other products, including smart-home screens and budget-friendly phones.
Why it matters
Ternus is leading Apple's transition into new product categories and its effort to secure a position in the AI market. The pricing shift occurs as the company navigates supply chain pressures related to AI hardware.
Still unconfirmed
- The iPhone 18 Pro price rose $100 to $1,199 to pass AI-driven memory chip shortage costs to buyers.
What to watch next
- Release of 16 additional products including smart-home screens
- Apple's progress in establishing its standing in artificial intelligence
confidence 70%Sources used for this update (3)
- startupfortune.com — John Ternus's First Move as Apple CEO Was Raising iPhone Prices
- www.thevillager.com.na — THE LEADERSHIP TEST: WHAT REMAINS AFTER YOU LEAVE
- www.marketscreener.com — Trump will be at the airport to greet Xi when China's leader arrives for his US state visit
-
John Ternus begins Apple CEO tenure amid new product push
John Ternus has assumed the role of CEO at Apple, succeeding Tim Cook who served as chief executive for 15 years. Cook now serves as executive chairman. Ternus takes control as the company launches new iPhones and prepares to release 16 additional products. These upcoming releases include lower-end iPhones and smart-home screens, marking the company's entry into new product categories. Ternus inherits a firm with a valuation exceeding $4.5 trillion that is still working to establish its standing in artificial intelligence.
Why it matters
The leadership shift follows a period of massive financial growth where Apple's valuation rose from $350 billion. The board also spent nearly $879 billion on share buybacks during Cook's tenure. This transition tests whether the company can maintain momentum under new leadership.
What is confirmed
- John Ternus is the CEO of Apple.
- Tim Cook served as CEO for 15 years before transitioning to executive chairman.
Still unconfirmed
- Apple plans to release 16 more products, including lower-end iPhones and smart-home screens.
What to watch next
- Official release dates for the 16 upcoming products
- Apple's first AI-specific product announcements under Ternus
- Financial results for the first quarter under Ternus leadership
confidence 90%Sources used for this update (2)
- www.mercurynews.com — Apple just launched its new iPhones. Here are 16 more products coming soon
- observer24.com.na — What remains after you leave
-
John Ternus Takes Apple CEO Role as Cook Steps Down
Tim Cook formally ended his 15-year run as Apple Inc. Chief Executive Officer on September 1, transitioning to the role of executive chairman as reported by Reuters. Hardware chief John Ternus assumed the top job, inheriting a corporation that expanded from a $350 billion valuation to over $4.5 trillion during Cook's tenure. Ternus now takes leadership of a technology giant that still faces the challenge of proving its capabilities in artificial intelligence. Apple's board spent nearly $879 billion on buybacks over the same approximately 15-year timeframe.
Why it matters
Cook's departure marks a generational shift in leadership for one of the world's most valuable technology companies. Ternus takes over the executive seat as Apple pushes deeper into its hardware strategy, highlighted by the recent launch of the iPhone Duo foldable and the iPhone 18 series. Observers are closely watching whether the new leadership can successfully cement the iPhone as the focal point of the company's artificial intelligence ambitions.
What is confirmed
- Tim Cook stepped down as Apple Inc. CEO on September 1 after 15 years to become executive chairman, according to Reuters.
- Hardware chief John Ternus took over the CEO role from Tim Cook.
- During Tim Cook's tenure, Apple grew from a $350 billion company to a more than $4.5 trillion one.
- Apple's board spent nearly $879 billion on buybacks over the roughly 15 years of Cook's CEO tenure.
What to watch next
- Whether John Ternus shifts Apple's artificial intelligence strategy beyond the iPhone
- Market reception and sales data for the newly launched iPhone Duo and iPhone 18 Pro series
confidence 100%Sources used for this update (6)
- jen.jiji.com — Superenalotto, the 5 euro ticket and the luck tax: what we know about the record win in La Velletta Brianza (2)
- finance.yahoo.com — Cook Hands Ternus Apple (AAPL) that Still has to Prove itself on AI
- jen.jiji.com — Starbucks: reaches nine in Rome with opening of new Corso Vittorio store (2)
- macdailynews.com — Apple’s board spent $879 billion on buybacks instead of buying any of 488 S&P 500 companies
- www.shanethegamer.com — iPhone Duo Becomes First iPhone With Apple Pencil Support, but Not at Launch
- www.marketscreener.com — Tech Weekly: Apocalypse soon, but cool gadgets for now
-
John Ternus positions iPhone as AI hub amid foldable launch
Apple CEO John Ternus has designated the iPhone as the center of the company's AI strategy, rejecting a shift toward smart glasses or wearables. This follows a September 2026 keynote featuring the iPhone Duo foldable and the iPhone 18 Pro series. While Ternus focuses on the iPhone, Samsung New Zealand launched a campaign mocking the Duo by hiring a lookalike of former CEO Tim Cook to promote the Galaxy Z Fold 8. The company is also betting on ambient listening as a strategic pillar.
Why it matters
John Ternus assumed the CEO role on September 1, 2026, ending Tim Cook's 15-year leadership. The transition coincides with Apple's first entry into the foldable market to compete with established rivals like Samsung.
What is confirmed
- John Ternus is the CEO of Apple.
- Samsung New Zealand released an advertisement featuring a Tim Cook lookalike to promote the Galaxy Z Fold 8.
- The September 2026 keynote included the iPhone Duo and the iPhone 18 Pro and Pro Max.
Still unconfirmed
- Apple's September 2026 keynote focused on strategic bets regarding foldable phones and ambient listening.
- Apple Macs are considered a poor option for local AI as token share shifted to open models.
What to watch next
- Sales figures for the iPhone Duo in the UAE and European markets
- Apple's official response to the Samsung Galaxy Z Fold 8 marketing campaign
confidence 90%Sources used for this update (6)
- jen.jiji.com — Cancers, Aiom: "Start compassionate use program for daraxonrasib in pancreatic cancer" (2)
- www.ithinkdiff.com — John Ternus: Why the iPhone, Not AI Glasses, Stays Apple’s AI Hub
- finance.biggo.com — Trobridge Says Apple's Macs Are the Best Bad Option for Local AI as Token Share Flipped to Open Models
- jen.jiji.com — US, Dems 11 percentage points ahead of GOP for House control
- uk.pcmag.com — Samsung Trolls Apple by Hiring 'Tim Cook' to Endorse Galaxy Z Fold 8
- www.phonearena.com — Samsung ad shows Tim Cook promoting the Galaxy Z Fold 8
-
Apple CEO John Ternus unveils foldable iPhone Duo
Apple CEO John Ternus debuted the iPhone Duo, the company's first foldable device that combines a smartphone and tablet, during a Wednesday product launch. The hardware lineup includes the iPhone 18 Pro and Pro Max, though Apple did not reveal a new baseline iPhone model. The iPhone Duo carries a premium price tag, starting at 2,369 euros in some markets and 8,499 dirhams in the UAE. Ternus took over the chief executive role on September 1, 2026, following Tim Cook's 15-year tenure.
Why it matters
The transition to Ternus marks a leadership shift as Tim Cook moves to executive chairman. The introduction of foldable hardware represents a significant departure from Apple's traditional smartphone design. Investors are monitoring whether the high cost of the Duo will hinder mass-market adoption.
What is confirmed
- CEO John Ternus unveiled the iPhone Duo, a foldable smartphone and tablet, on Wednesday.
- The new iPhone lineup includes the iPhone 18 Pro and Pro Max.
- John Ternus succeeded Tim Cook as CEO on September 1, 2026.
Still unconfirmed
- The iPhone Duo starts at 8,499 dirhams in the UAE.
What to watch next
- Official release date for the iPhone Duo and iPhone 18 Pro
confidence 90%Sources used for this update (6)
- www.theverge.com — Apple’s John Ternus era begins: ‘It is great to be here’
- www.usatoday.com — Apple event 2026: Highly anticipated foldable iPhone Duo revealed
- www.cnet.com — Where’s the iPhone 18? Here’s Why Apple Didn’t Reveal a New Standard iPhone
- www.irishmirror.ie — Apple reveals new folding iPhone with big features and a massive price to match
- abc7ny.com — New Apple CEO unveils latest iPhone lineup, including a foldable model called Duo
- www.khaleejtimes.com — iPhone Duo for up to Dh13,559? Apple’s foldable tests UAE residents' appetite
-
Apple CEO John Ternus Leads First Keynote Featuring Foldable iPhone
Apple CEO John Ternus is leading his first keynote event at the Cupertino, California headquarters, where the company is expected to reveal its first folding phone. Ternus took over the chief executive role on September 1, 2026, succeeding Tim Cook, who transitioned to executive chairman after fifteen years. Wednesday's presentation, titled the Surprise and Shine event, is projected to be the company's largest showcase in years. Alongside the pricey folding iPhone Ultra, the hardware lineup includes the iPhone 18 Pro and Apple Watch Series 12.
Why it matters
Tim Cook served as the recognizable face of Apple for a long period before stepping aside for Ternus, whom observers view as a natural fit for business continuity. While Ternus takes command for the unveiling, industry analysts note that the devices debuting at the September 9 event were approved under previous leadership. Beyond the current launch, reports indicate a broader two-year hardware push under Ternus covering new Macs, iPads, AI wearables, and home devices.
What is confirmed
- John Ternus became CEO of Apple on September 1, 2026, after Tim Cook stepped down to become executive chairman.
- Apple scheduled a launch event on Wednesday at its Cupertino, California headquarters to unveil its first folding phone.
- The September 9 event includes expectations for the iPhone Ultra, iPhone 18 Pro, and Apple Watch Series 12.
Still unconfirmed
- Apple reportedly plans a two-year hardware push under CEO John Ternus that includes a foldable iPhone, AI wearables, new Macs, iPads, and home devices.
What to watch next
- Official announcements and pricing details from the September 9 event regarding the foldable iPhone Ultra and iPhone 18 Pro.
- Confirmation of the broader two-year hardware roadmap for AI wearables, Macs, and iPads under Ternus.
confidence 95%Sources used for this update (7)
- www.techrepublic.com — Apple Reportedly Plans Major Hardware Push Under John Ternus
- jen.jiji.com — Short-term rentals: open clash between EU, homeowners and tourist platforms
- www.cnet.com — Apple Event 2026 Live: The First Foldable iPhone, iPhone 18 Pro, Apple Watch 12 and More
- www.cnbc.com — John Ternus
- www.phonearena.com — I believe Apple under Ternus will be business as usual, and I’m not surprised that others agree
- thetechportal.com — Foldable iPhone and a new CEO: Everything to look out for at Apple’s ‘Surprise and Shine’ Event
- www.bnnbloomberg.ca — Apple expected to unveil first folding phone, with new CEO Ternus in command
-
John Ternus begins Apple CEO tenure ahead of September hardware reveals
John Ternus assumed the role of Apple CEO on September 1, 2026, taking over from Tim Cook. He faces an immediate test with upcoming reveals for new iPhones, Apple Watches, and AirPods. Analysts note that Ternus must manage strategic shifts in AI and the launch of a new iPhone lineup. While Ternus leads the company, some observers argue that the products debuting next week were approved by previous leadership before his appointment. His public professional branding remains outdated, as his LinkedIn profile still lists him as vice president of hardware engineering.
Why it matters
Ternus succeeds Tim Cook after 15 years of Cook's leadership. The transition occurs as the 4.6 trillion dollar company prepares for a product slate featuring new form factors. Wall Street reacted to the handoff with a 2.17 percent dip in share prices on Friday.
What is confirmed
- John Ternus became Apple CEO on September 1, 2026.
- Tim Cook transitioned to the role of executive chairman.
- Apple will reveal new iPhones, Apple Watches, and AirPods in the coming days.
Still unconfirmed
- Apple's new iPhone lineup includes the company's first foldable device.
- Ternus will unveil new products on September 9.
What to watch next
- The official product reveal event next week
- Updates to Ternus's official professional profiles
- Market reaction to the first product launch under Ternus's leadership
confidence 90%Sources used for this update (4)
- sg.news.yahoo.com — Apple iPhone 18 Pro Release Date Schedule: Your Complete September Countdown
- www.ibtimes.com.au — Can John Ternus Fill Tim Cook's Shoes As Apple's New CEO? Analysts Weigh The Challenges Ahead In First Test
- www.phonearena.com — I won't immediately judge Apple's new CEO on September 9, and I don't think you should either
- www.storyboard18.com — Why Apple’s new CEO John Ternus’ LinkedIn profile is making people rethink personal branding
-
John Ternus Takes Apple CEO Post as Stock Slides 2%
Twenty-five-year company veteran John Ternus officially assumed the role of Apple chief executive officer on September 1, 2026, succeeding Tim Cook, who moved to executive chairman of the four-point-six-trillion-dollar corporation. Apple shares dropped two-point-one-seven percent in Friday afternoon trading as Wall Street evaluated the executive handoff and upcoming September product launch plans. Ternus steps into the leadership position inheriting questions regarding artificial intelligence and innovation, alongside preparations for a historic slate of new device releases spanning fresh form factors and new product areas.
Why it matters
Tim Cook's fifteen-year tenure grew the enterprise by two thousand three hundred percent, leaving Ternus with substantial operational expectations. The leadership transition coincides with the impending launch of the iPhone 18 and broader questions regarding memory constraints and artificial intelligence strategies.
What is confirmed
- Apple named 25-year veteran John Ternus as CEO effective September 1, 2026.
- Tim Cook transitioned to the role of executive chairman.
- Apple fell 2.17 percent in Friday afternoon trading as Wall Street assessed the leadership handoff and September launch plans.
Still unconfirmed
- Apple is about to start the biggest run of device releases in its history with a wave of fresh form factors and whole new product areas in 2026, 2027 and beyond.
What to watch next
- The official September product launch event and rollout of the iPhone 18
- Wall Street's ongoing assessment of Ternus's strategy for artificial intelligence and growth engines
confidence 95%Sources used for this update (6)
- cryptobriefing.com — Apple appoints John Ternus as new CEO effective September 1, 2026
- www.deccanchronicle.com — Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products
- 9to5mac.com — New profile of John Ternus offers insight into life and reputation of Apple CEO
- uk.finance.yahoo.com — £9,999 invested in Apple shares when Tim Cook became CEO is now worth…
- www.aol.com — Apple Stock Fell 2% Today and Investors Might Be Missing a Clue
- www.moneyweb.co.za — Apple’s Ternus has ‘huge shoes to fill’ after Cook’s 2 300% gain
-
Apple CEO John Ternus Secures Mega Pay Package
Apple chief executive John Ternus has secured a substantial pay package following his transition into the role from Tim Cook, who transitioned to executive chairman. Ternus inherits a product-driven company at a financial peak after Cook expanded the enterprise from a three hundred fifty billion dollar corporation into a multi-trillion-dollar giant during his fifteen-year tenure. The leadership shift occurs as Apple prepares to launch the iPhone 18, while confronting challenges related to artificial intelligence and memory constraints.
Why it matters
Tim Cook concluded his fifteen-year leadership run with a twenty-three hundred percent stock gain and an appeal to the legacy of Steve Jobs. Ternus steps into the chief executive position bringing a product-first approach to the multi-trillion-dollar giant. The transition coincides with ongoing software developments, including iOS 27 features such as photo keywords and a new paste shortcut.
What is confirmed
- John Ternus has received a mega pay package as part of his new role as Apple CEO.
- Tim Cook has transitioned from chief executive to executive chairman.
What to watch next
- The official launch of the iPhone 18
- Company disclosures detailing the exact monetary value of the new CEO pay package
confidence 100%Sources used for this update (4)
- www.uniladtech.com — Mega pay package Apple's new CEO will receive after taking over from Tim Cook
- www.fool.com — Tim Cook Grew Apple From a $350 Billion Company Into a Multi-Trillion-Dollar Giant Over Nearly 15 Years as CEO. Can John Ternus' Product-First Approach Extend That …
- www.theapplepost.com — How to use the new paste shortcut on iPhone with iOS 27
- www.theapplepost.com — How to add keywords to photos on iPhone with iOS 27
-
John Ternus becomes Apple CEO as Tim Cook departs
John Ternus took over as CEO of Apple on September 1, 2026, succeeding Tim Cook. The 51-year-old hardware veteran assumes leadership during a financial peak, but faces immediate pressure to address the company's artificial intelligence strategy and a memory crunch. Ternus begins his tenure just days before the scheduled launch of the iPhone 18. Cook's 15-year leadership concluded with a 2,300% stock gain and a final message to employees that invoked the memory of Steve Jobs.
Why it matters
Tim Cook announced his departure in April 2026. The transition marks a shift from Cook's operational legacy to a new era focused on AI integration. Ternus previously operated largely out of the public spotlight.
What is confirmed
- John Ternus became CEO of Apple on September 1, 2026.
- Tim Cook served as Apple CEO for 15 years.
- Tim Cook's tenure saw a 2,300% increase in stock value.
- John Ternus is a 51-year-old hardware veteran.
- Tim Cook announced his departure from Apple in April.
Still unconfirmed
- Apple is facing an intensifying memory crunch.
- The company's AI challenges are a primary test for the new CEO.
What to watch next
- The official launch of the iPhone 18
- Ternus's first strategic announcements regarding AI development
confidence 95%Sources used for this update (15)
- Yahoo Finance — What Tim Cook told employees on his last day at Apple
- Axios — Tim Cook's legacy hinges on Apple's AI bet
- The New York Times — Apple Begins Its Next Balancing Act as New C.E.O. Takes Over
- AP News — Apple’s new CEO, John Ternus, takes over from Tim Cook after 15 years
- The Verge — Tim Cook’s Apple: his 10 biggest wins and misses
- Business Insider — Apple's New CEO Faces an Early Test
- dw.com — Can new Apple CEO John Ternus fix the tech giant's AI woes?
- Axios — How golden was Tim Cook's Apple?
- CNBC — Apple enters John Ternus era as AI challenges and memory crunch intensify
- Fast Company — Tim Cook invokes Steve Jobs in his last message to Apple employees—just like he did when he became CEO
- inc.com — With Just 9 Words, Tim Cook’s Farewell Email Taught a Lesson for Every Leader
- Bloomberg.com — Watch Apple’s Ternus Era Begins After Tim Cook Delivers 2,300% Stock Gain
Community Sentiment: How do you assess this situation?
Voice your perspective · Real-time aggregated sentiment from the Live Feeds community